John A. Howard
Impact in
- Biotechnology top 0.05%
- Transgenic Plants and Applications
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
Papers in
-
- Plant tissue culture and regeneration 39
- CRISPR and Genetic Engineering 18
-
- Transgenic Plants and Applications 44
- Enzyme Production and Characterization 5
- Co-authors
- Jagdish N. Sheth (2 shared papers)Stewart W. Bither (1 shared paper)Stephen J. Streatfield (12 shared papers)Z̆ivko L. Nikolov (10 shared papers)Ann Kusnadi (6 shared papers)Elizabeth E. Hood (25 shared papers)Michael E. Horn (8 shared papers)Susan L. Woodard (8 shared papers)
- Journals
- Journal of Marketing (13 papers)Journal of Marketing Research (6 papers)Vaccine (6 papers)Plant Biotechnology Journal (6 papers)Molecular Breeding (4 papers)
- Partner nations
- United StatesAustraliaGermany
In The Last Decade
John A. Howard
130 papers receiving 5.5k citations
John A. Howard's Hit Papers
Peers
Comparison fields: 5 of 195
- Biotechnology 2.1k
- Marketing 2.1k
- Organizational Behavior and Human Resource Management 1.1k
- Tourism, Leisure and Hospitality Management 156
- General Decision Sciences 132
Countries citing papers authored by John A. Howard
This map shows the geographic impact of John A. Howard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John A. Howard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John A. Howard more than expected).
Fields of papers citing papers by John A. Howard
This network shows the impact of papers produced by John A. Howard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John A. Howard. The network helps show where John A. Howard may publish in the future.
Co-authors
The 25 scholars most cited alongside John A. Howard, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 145 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Theory of Buyer Behavior Hit paper breakdown → | 1971 | 1982 |
| 2 | Consumer behavior : application of theory | 1977 | 330 |
| 3 | 1997 | 254 | |
| 4 | Consumer behavior in marketing strategy | 1989 | 230 |
| 5 | 2001 | 187 | |
| 6 | 2004 | 156 | |
| 7 | 2004 | 136 | |
| 8 | 2003 | 135 | |
| 9 | 1964 | 117 | |
| 10 | 2003 | 104 | |
| 11 | 2003 | 103 | |
| 12 | 1999 | 101 | |
| 13 | 2007 | 98 | |
| 14 | 1998 | 95 | |
| 15 | 2004 | 93 | |
| 16 | 1998 | 91 | |
| 17 | 2003 | 90 | |
| 18 | 1998 | 89 | |
| 19 | 2011 | 88 | |
| 20 | 2000 | 84 |
About John A. Howard
John A. Howard is a scholar working on Molecular Biology, Biotechnology, Plant Science, Ocean Engineering and Infectious Diseases, having authored 145 papers that have together received 6.5k indexed citations. Recurring topics across this work include Transgenic Plants and Applications (44 papers), Plant tissue culture and regeneration (39 papers), CRISPR and Genetic Engineering (18 papers), Drilling and Well Engineering (9 papers), Viral gastroenteritis research and epidemiology (8 papers), Biofuel production and bioconversion (7 papers), Genetically Modified Organisms Research (6 papers) and Enzyme Production and Characterization (5 papers). The work is most often cited by research in Biotechnology (2.1k citations), Marketing (2.1k citations), Organizational Behavior and Human Resource Management (1.1k citations), Tourism, Leisure and Hospitality Management (156 citations) and General Decision Sciences (132 citations). John A. Howard has collaborated with scholars based in United States, Australia and Germany. Frequent co-authors include Jagdish N. Sheth, Stewart W. Bither, Stephen J. Streatfield, Z̆ivko L. Nikolov, Ann Kusnadi, Elizabeth E. Hood, Michael E. Horn, Susan L. Woodard, John U. Farley and Donna E. Delaney. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Vaccine, Plant Biotechnology Journal and Molecular Breeding.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.