John A. Howard
Impact in
- Biotechnology top 0.05%
- Transgenic Plants and Applications
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
Papers in
-
- Plant tissue culture and regeneration 46
- CRISPR and Genetic Engineering 21
-
- Transgenic Plants and Applications 52
- Co-authors
- Jagdish N. Sheth (2 shared papers)Stewart W. Bither (1 shared paper)Elizabeth E. Hood (32 shared papers)Z̆ivko L. Nikolov (12 shared papers)Stephen J. Streatfield (12 shared papers)Ann Kusnadi (7 shared papers)Michael E. Horn (10 shared papers)Susan L. Woodard (9 shared papers)
- Journals
- Journal of Marketing (13 papers)Plant Biotechnology Journal (6 papers)Vaccine (6 papers)Journal of Marketing Research (6 papers)Molecular Breeding (4 papers)
- Partner nations
- United StatesAustraliaGermany
In The Last Decade
John A. Howard
144 papers receiving 6.3k citations
John A. Howard's Hit Papers
Peers
Comparison fields: 5 of 199
- Biotechnology 2.6k
- Marketing 2.2k
- Organizational Behavior and Human Resource Management 1.2k
- Tourism, Leisure and Hospitality Management 174
- General Decision Sciences 142
Countries citing papers authored by John A. Howard
This map shows the geographic impact of John A. Howard's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John A. Howard with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John A. Howard more than expected).
Fields of papers citing papers by John A. Howard
This network shows the impact of papers produced by John A. Howard. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John A. Howard. The network helps show where John A. Howard may publish in the future.
Co-authors
The 25 scholars most cited alongside John A. Howard, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 161 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Theory of Buyer Behavior Hit paper breakdown → | 1971 | 2162 |
| 2 | Consumer behavior : application of theory | 1977 | 354 |
| 3 | 1997 | 293 | |
| 4 | Consumer behavior in marketing strategy | 1989 | 244 |
| 5 | 2001 | 208 | |
| 6 | 2004 | 181 | |
| 7 | 2004 | 161 | |
| 8 | 2003 | 157 | |
| 9 | 2003 | 131 | |
| 10 | 1964 | 128 | |
| 11 | 2007 | 126 | |
| 12 | 1998 | 120 | |
| 13 | 1999 | 118 | |
| 14 | 2003 | 116 | |
| 15 | 2004 | 110 | |
| 16 | 1998 | 109 | |
| 17 | 2000 | 106 | |
| 18 | 2011 | 106 | |
| 19 | 1998 | 103 | |
| 20 | 2003 | 102 |
About John A. Howard
John A. Howard is a scholar working on Molecular Biology, Biotechnology, Plant Science, Ocean Engineering and Biomedical Engineering, having authored 161 papers that have together received 7.6k indexed citations. Recurring topics across this work include Transgenic Plants and Applications (52 papers), Plant tissue culture and regeneration (46 papers), CRISPR and Genetic Engineering (21 papers), Drilling and Well Engineering (9 papers), Biofuel production and bioconversion (8 papers), Viral gastroenteritis research and epidemiology (7 papers), Genetically Modified Organisms Research (7 papers) and Toxin Mechanisms and Immunotoxins (5 papers). The work is most often cited by research in Biotechnology (2.6k citations), Marketing (2.2k citations), Organizational Behavior and Human Resource Management (1.2k citations), Tourism, Leisure and Hospitality Management (174 citations) and General Decision Sciences (142 citations). John A. Howard has collaborated with scholars based in United States, Australia and Germany. Frequent co-authors include Jagdish N. Sheth, Stewart W. Bither, Elizabeth E. Hood, Z̆ivko L. Nikolov, Stephen J. Streatfield, Ann Kusnadi, Michael E. Horn, Susan L. Woodard, Donna E. Delaney and John U. Farley. Their work appears in journals such as Journal of Marketing, Plant Biotechnology Journal, Vaccine, Journal of Marketing Research and Molecular Breeding.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.