William M. Pride
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 9
- Marketing and Advertising Strategies 3
- Consumer Market Behavior and Pricing 2
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- Digital Marketing and Social Media 5
- Survey Methodology and Nonresponse 3
- Co-authors
- P. Rajan Varadarajan (4 shared papers)Daryl McKee (2 shared papers)O. C. Ferrell (17 shared papers)Lyndon Simkin (3 shared papers)Sally Dibb (3 shared papers)Marjorie J. Caballero (2 shared papers)Patrick L. Schul (2 shared papers)Terry L. Childers (2 shared papers)
- Journals
- Journal of Marketing (7 papers)Journal of Advertising (4 papers)Journal of the Academy of Marketing Science (4 papers)Journal of Marketing Research (2 papers)Journal of Marketing Education (2 papers)
- Partner nations
- United StatesIrelandAustralia
In The Last Decade
William M. Pride
36 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 96
- Marketing 695
- Organizational Behavior and Human Resource Management 576
- Strategy and Management 675
- Management of Technology and Innovation 226
- Tourism, Leisure and Hospitality Management 40
Countries citing papers authored by William M. Pride
This map shows the geographic impact of William M. Pride's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William M. Pride with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William M. Pride more than expected).
Fields of papers citing papers by William M. Pride
This network shows the impact of papers produced by William M. Pride. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William M. Pride. The network helps show where William M. Pride may publish in the future.
Co-authors
The 24 scholars most cited alongside William M. Pride, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 43 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Marketing Concepts and Strategies | 1989 | 390 |
| 2 | 1989 | 384 | |
| 3 | 1989 | 253 | |
| 4 | 1984 | 79 | |
| 5 | 1983 | 77 | |
| 6 | 1980 | 77 | |
| 7 | 1994 | 69 | |
| 8 | Marketing: Basic concepts and decisions | 1977 | 62 |
| 9 | 1995 | 56 | |
| 10 | 1983 | 46 | |
| 11 | 1984 | 40 | |
| 12 | 1980 | 38 | |
| 13 | 1980 | 37 | |
| 14 | 1979 | 31 | |
| 15 | Foundations of Marketing | 2003 | 22 |
| 16 | 1984 | 21 | |
| 17 | 1989 | 20 | |
| 18 | 1991 | 17 | |
| 19 | 1978 | 16 | |
| 20 | 1986 | 15 |
About William M. Pride
William M. Pride is a scholar working on Marketing, Sociology and Political Science, Management of Technology and Innovation, Strategy and Management and Experimental and Cognitive Psychology, having authored 43 papers that have together received 1.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (5 papers), Management and Marketing Education (4 papers), Media, Gender, and Advertising (3 papers), Survey Methodology and Nonresponse (3 papers), Marketing and Advertising Strategies (3 papers), Consumer Market Behavior and Pricing (2 papers) and Evolutionary Psychology and Human Behavior (2 papers). The work is most often cited by research in Marketing (695 citations), Organizational Behavior and Human Resource Management (576 citations), Strategy and Management (675 citations), Management of Technology and Innovation (226 citations) and Tourism, Leisure and Hospitality Management (40 citations). William M. Pride has collaborated with scholars based in United States, Ireland and Australia. Frequent co-authors include P. Rajan Varadarajan, Daryl McKee, O. C. Ferrell, Lyndon Simkin, Sally Dibb, Marjorie J. Caballero, Patrick L. Schul, Terry L. Childers, Terry Clark and Charles W. Lamb. Their work appears in journals such as Journal of Marketing, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Marketing Research and Journal of Marketing Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.