Itamar Simonson

18.1k citations
100 papers · 12.8k · 6 hit papers · h-index 46

Impact in

    • Decision-Making and Behavioral Economics
  • Marketing top 0.05%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Market Behavior and Pricing
    • Consumer Retail Behavior Studies

Papers in

    • Consumer Behavior in Brand Consumption and Identification 35
    • Consumer Market Behavior and Pricing 28
    • Consumer Retail Behavior Studies 9
    • Decision-Making and Behavioral Economics 54

Itamar Simonson

99 papers receiving 11.5k citations

Itamar Simonson's Hit Papers

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards 2002 · 594 citations
5940+12+24Years since publication4008001.2k

Peers

Itamar Simonson
Comparison fields: 5 of 157
  • General Decision Sciences 4.4k
  • Marketing 6.0k
  • Applied Psychology 2.0k
  • Safety Research 1.4k
  • Organizational Behavior and Human Resource Management 1.6k
Replace James R. Bettman with:
James R. Bettman United States
Marcel Zeelenberg Netherlands
Stephen J. Hoch United States
Sheena S. Iyengar United States
Rik Pieters Netherlands
Mark R. Lepper United States
Irwin P. Levin United States
Dražen Prelec United States
Chip Heath United States
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Itamar Simonson relative to James R. Bettman United States James R. Bettman's profile →
Citations per field
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James R. Bettman · 1×
Citations per year

Countries citing papers authored by Itamar Simonson

Since Specialization
Citations

This map shows the geographic impact of Itamar Simonson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Itamar Simonson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Itamar Simonson more than expected).

Fields of papers citing papers by Itamar Simonson

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Itamar Simonson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Itamar Simonson. The network helps show where Itamar Simonson may publish in the future.

Co-authors

The 25 scholars most cited alongside Itamar Simonson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Itamar Simonson Line = papers co-authored together Itamar Simonson links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 100 papers — load more, or switch the sort, to bring in the rest.

#Work
1
Choice Based on Reasons: The Case of Attraction and Compromise Effects
Hit paper breakdown →
19891232
2
Choice in Context: Tradeoff Contrast and Extremeness Aversion
Hit paper breakdown →
19921012
3
Context-Dependent Preferences
Hit paper breakdown →
1993883
4
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
Hit paper breakdown →
2002594
5
The Influence of Anticipating Regret and Responsibility on Purchase Decisions
Hit paper breakdown →
1992566
6
Choice in Context: Tradeoff Contrast and Extremeness Aversion
Hit paper breakdown →
1992511
7 2003457
8 1990420
9 2007415
10 2000414
11 2002388
12 2006356
13 2003276
14 2000272
15 1992272
16 1997256
17 1999239
18 1990235
19 2000213
20 1994205

About Itamar Simonson

Itamar Simonson is a scholar working on Marketing, General Decision Sciences, Economics and Econometrics, Applied Psychology and Sociology and Political Science, having authored 100 papers that have together received 12.8k indexed citations. Recurring topics across this work include Decision-Making and Behavioral Economics (54 papers), Economic and Environmental Valuation (35 papers), Consumer Behavior in Brand Consumption and Identification (35 papers), Consumer Market Behavior and Pricing (28 papers), Behavioral Health and Interventions (19 papers), Customer Service Quality and Loyalty (14 papers), Consumer Retail Behavior Studies (9 papers) and Experimental Behavioral Economics Studies (6 papers). The work is most often cited by research in General Decision Sciences (4.4k citations), Marketing (6.0k citations), Applied Psychology (2.0k citations), Safety Research (1.4k citations) and Organizational Behavior and Human Resource Management (1.6k citations). Itamar Simonson has collaborated with scholars based in United States, Israel and Hong Kong. Frequent co-authors include Amos Tversky, Ran Kivetz, Stephen M. Nowlis, Ravi Dhar, Barry M. Staw, Dan Ariely, Donnel A. Briley, Michael W. Morris, Ziv Carmon and Raymond Fisman. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Psychology, Journal of Consumer Research, Marketing Science and Marketing Letters.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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