Iris W. Hung

About

Iris W. Hung is a scholar working on Social Psychology, Marketing and Sociology and Political Science. According to data from OpenAlex, Iris W. Hung has authored 20 papers receiving a total of 490 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Social Psychology, 7 papers in Marketing and 5 papers in Sociology and Political Science. Recurrent topics in Iris W. Hung’s work include Cultural Differences and Values (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (5 papers). Iris W. Hung is often cited by papers focused on Cultural Differences and Values (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Behavioral Health and Interventions (5 papers). Iris W. Hung collaborates with scholars based in Singapore, Hong Kong and China. Iris W. Hung's co-authors include Robert S. Wyer, Yuwei Jiang, Aparna A. Labroo, Anirban Mukhopadhyay, Hannah H. Chang, Gerald J. Gorn, Michel Tuan Pham, Yi Shen, Hock Chuan Chan and Andrew G. Stephen and has published in prestigious journals such as Journal of Personality and Social Psychology, Scientific Reports and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Iris W. Hung i

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Fields of papers citing papers by Iris W. Hung

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Iris W. Hung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Iris W. Hung. The network helps show where Iris W. Hung may publish in the future.

Countries citing papers authored by Iris W. Hung

Since Specialization

Citations

This map shows the geographic impact of Iris W. Hung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Iris W. Hung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Iris W. Hung more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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