Iris W. Hung
Impact in
- Applied Psychology top 5%
- Behavioral Health and Interventions
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- Cultural Differences and Values 9
- Emotions and Moral Behavior 2
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- Consumer Behavior in Brand Consumption and Identification 7
- Co-authors
- Robert S. Wyer (6 shared papers)Aparna A. Labroo (2 shared papers)Anirban Mukhopadhyay (3 shared papers)Hannah H. Chang (1 shared paper)Gerald J. Gorn (1 shared paper)Michel Tuan Pham (1 shared paper)Yuwei Jiang (2 shared papers)Yi Shen (1 shared paper)
In The Last Decade
Iris W. Hung
19 papers receiving 373 citations
Peers
Comparison fields: 5 of 60
- Applied Psychology 100
- Marketing 175
- General Decision Sciences 23
- Social Psychology 143
- Experimental and Cognitive Psychology 89
Countries citing papers authored by Iris W. Hung
This map shows the geographic impact of Iris W. Hung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Iris W. Hung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Iris W. Hung more than expected).
Fields of papers citing papers by Iris W. Hung
This network shows the impact of papers produced by Iris W. Hung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Iris W. Hung. The network helps show where Iris W. Hung may publish in the future.
Co-authors
The 13 scholars most cited alongside Iris W. Hung, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 76 | |
| 2 | 2011 | 54 | |
| 3 | 2009 | 52 | |
| 4 | 2011 | 44 | |
| 5 | 2011 | 44 | |
| 6 | 2008 | 34 | |
| 7 | 2018 | 33 | |
| 8 | 2020 | 17 | |
| 9 | 2008 | 15 | |
| 10 | 2013 | 13 | |
| 11 | Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer Judgment | 2014 | 8 |
| 12 | 2008 | 4 | |
| 13 | 2019 | 3 | |
| 14 | 2025 | 2 | |
| 15 | Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences | 2012 | 2 |
| 16 | Putting the Consumer in the Picture: Visual Perspectives and Mixed Emotions in Advertising | 2012 | 2 |
| 17 | From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation | 2011 | 1 |
| 18 | 2024 | 1 | |
| 19 | 2024 | 1 |
About Iris W. Hung
Iris W. Hung is a scholar working on Social Psychology, Marketing, Sociology and Political Science, Applied Psychology and Experimental and Cognitive Psychology, having authored 19 papers that have together received 406 indexed citations. Recurring topics across this work include Cultural Differences and Values (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (5 papers), Media Influence and Health (3 papers), Social and Intergroup Psychology (3 papers), Emotions and Moral Behavior (2 papers), Multisensory perception and integration (2 papers) and Experimental Behavioral Economics Studies (2 papers). The work is most often cited by research in Applied Psychology (100 citations), Marketing (175 citations), General Decision Sciences (23 citations), Social Psychology (143 citations) and Experimental and Cognitive Psychology (89 citations). Iris W. Hung has collaborated with scholars based in Singapore, Hong Kong and China. Frequent co-authors include Robert S. Wyer, Aparna A. Labroo, Anirban Mukhopadhyay, Hannah H. Chang, Gerald J. Gorn, Michel Tuan Pham, Yuwei Jiang, Yi Shen, Hock Chuan Chan and Werner Reinartz. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Psychology, Journal of Consumer Research, International Journal of Research in Marketing and Journal of the Association for Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.