Rongwei Chu

About

Rongwei Chu is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Rongwei Chu has authored 19 papers receiving a total of 636 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Strategy and Management. Recurrent topics in Rongwei Chu’s work include Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Technology Adoption and User Behaviour (4 papers). Rongwei Chu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Technology Adoption and User Behaviour (4 papers). Rongwei Chu collaborates with scholars based in China, United States and Macao. Rongwei Chu's co-authors include Matthew Tingchi Liu, IpKin Anthony Wong, James L. Brock, Ting‐Hsiang Tseng, Guicheng Shi, James M. Leonhardt, Yimin Huang, Miguel Ángel Zúñiga, Chuan Pang and Yigang Pan and has published in prestigious journals such as Journal of Business Research, Social Indicators Research and Journal of Services Marketing.

In The Last Decade

Co-authorship network of co-authors of Rongwei Chu i

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Fields of papers citing papers by Rongwei Chu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rongwei Chu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rongwei Chu. The network helps show where Rongwei Chu may publish in the future.

Countries citing papers authored by Rongwei Chu

Since Specialization

Citations

This map shows the geographic impact of Rongwei Chu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rongwei Chu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rongwei Chu more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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