Rongwei Chu

19 papers and 608 indexed citations i.

About

Rongwei Chu has authored 19 papers that have received a total of 608 indexed citations. This includes 10 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Customer Service Quality and Loyalty (4 papers). Rongwei Chu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in China, United States and Macao. Rongwei Chu's co-authors include Matthew Tingchi Liu, James L. Brock, IpKin Anthony Wong, Guicheng Shi and Ting‐Hsiang Tseng and has published in prestigious journals such as Journal of Business Research, Social Indicators Research and Journal of Services Marketing.

In The Last Decade

Fields of papers published by Rongwei Chu

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Rongwei Chu

Since Specialization
Citations
Rankless by CCL
2025