Yuwei Jiang
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Applied Psychology top 2%
- Behavioral Health and Interventions
Papers in
-
- Death Anxiety and Social Exclusion 9
- Psychological Well-being and Life Satisfaction 8
- Color perception and design 7
- Cultural Differences and Values 6
- Marketing 24
- Consumer Behavior in Brand Consumption and Identification 19
- Consumer Retail Behavior Studies 7
- Co-authors
- Echo Wen Wan (3 shared papers)Gerald J. Gorn (6 shared papers)Rashmi Adaval (5 shared papers)Lei Su (5 shared papers)Rod Duclos (2 shared papers)Amitava Chattopadhyay (1 shared paper)Zhansheng Chen (5 shared papers)Donal Crilly (1 shared paper)
- Journals
- Journal of Consumer Research (11 papers)Journal of Consumer Psychology (4 papers)Psychology and Marketing (4 papers)Journal of Marketing (4 papers)Journal of the Association for Consumer Research (3 papers)
- Partner nations
- Hong KongChinaUnited States
In The Last Decade
Yuwei Jiang
65 papers receiving 1.4k citations
Yuwei Jiang's Hit Papers
Peers
Comparison fields: 5 of 126
- Marketing 697
- Applied Psychology 226
- Social Psychology 569
- General Decision Sciences 49
- Literature and Literary Theory 158
Countries citing papers authored by Yuwei Jiang
This map shows the geographic impact of Yuwei Jiang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuwei Jiang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuwei Jiang more than expected).
Fields of papers citing papers by Yuwei Jiang
This network shows the impact of papers produced by Yuwei Jiang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yuwei Jiang. The network helps show where Yuwei Jiang may publish in the future.
Co-authors
The 25 scholars most cited alongside Yuwei Jiang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 72 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 205 | |
| 2 | 2012 | 156 | |
| 3 | 2015 | 126 | |
| 4 | Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness Hit paper breakdown → | 2023 | 119 |
| 5 | 2016 | 102 | |
| 6 | 2009 | 68 | |
| 7 | 2014 | 68 | |
| 8 | 2018 | 60 | |
| 9 | 2014 | 58 | |
| 10 | 2019 | 47 | |
| 11 | 2018 | 41 | |
| 12 | 2014 | 37 | |
| 13 | 2016 | 35 | |
| 14 | 2021 | 33 | |
| 15 | 2008 | 31 | |
| 16 | 2017 | 26 | |
| 17 | 2022 | 26 | |
| 18 | 2019 | 20 | |
| 19 | 2022 | 19 | |
| 20 | 2021 | 16 |
About Yuwei Jiang
Yuwei Jiang is a scholar working on Social Psychology, Marketing, Experimental and Cognitive Psychology, Sociology and Political Science and Cognitive Neuroscience, having authored 72 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (19 papers), Death Anxiety and Social Exclusion (9 papers), Psychological Well-being and Life Satisfaction (8 papers), Behavioral Health and Interventions (7 papers), Color perception and design (7 papers), Consumer Retail Behavior Studies (7 papers), Multisensory perception and integration (6 papers) and Cultural Differences and Values (6 papers). The work is most often cited by research in Marketing (697 citations), Applied Psychology (226 citations), Social Psychology (569 citations), General Decision Sciences (49 citations) and Literature and Literary Theory (158 citations). Yuwei Jiang has collaborated with scholars based in Hong Kong, China and United States. Frequent co-authors include Echo Wen Wan, Gerald J. Gorn, Rashmi Adaval, Lei Su, Rod Duclos, Amitava Chattopadhyay, Zhansheng Chen, Donal Crilly, Na Ni and Xinyue Zhou. Their work appears in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Psychology and Marketing, Journal of Marketing and Journal of the Association for Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.