Yonggui Wang

119 papers and 3.5k indexed citations i.

Yonggui Wang has authored 119 papers that have received a total of 3.5k indexed citations. This includes 43 papers in Organizational Behavior and Human Resource Management, 41 papers in Marketing and 34 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (38 papers), Digital Marketing and Social Media (26 papers) and Innovation and Knowledge Management (18 papers). Yonggui Wang is often cited by papers focused on Customer Service Quality and Loyalty (38 papers), Digital Marketing and Social Media (26 papers) and Innovation and Knowledge Management (18 papers) and collaborates with scholars based in China, Hong Kong and United States. Yonggui Wang's co-authors include Shuang Ma, H. P. Lo, Daniel P. Hampson, Myat Su Han and Guicheng Shi and has published in prestigious journals such as Journal of Marketing, Journal of Cleaner Production and Journal of Management.