Sha Yang
Impact in
- Marketing top 0.2%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Auction Theory and Applications
- Innovation Diffusion and Forecasting
Papers in
- Marketing 52
- Consumer Market Behavior and Pricing 49
- Consumer Behavior in Brand Consumption and Identification 10
-
- Digital Platforms and Economics 21
- Co-authors
- Anindya Ghose (9 shared papers)Greg M. Allenby (9 shared papers)Vishal Narayan (4 shared papers)Zhao Ying (5 shared papers)Yi Zhao (7 shared papers)Yuxin Chen (3 shared papers)Priya Raghubir (2 shared papers)Geraldine Fennell (3 shared papers)
- Journals
- Marketing Science (10 papers)Management Science (5 papers)Journal of Marketing Research (4 papers)Journal of Marketing (4 papers)Quantitative Marketing and Economics (4 papers)
- Partner nations
- United StatesChinaHong Kong
In The Last Decade
Sha Yang
77 papers receiving 2.7k citations
Sha Yang's Hit Papers
Peers
Comparison fields: 5 of 115
- Marketing 1.9k
- Management Science and Operations Research 626
- Tourism, Leisure and Hospitality Management 67
- Strategy and Management 638
- General Decision Sciences 58
Countries citing papers authored by Sha Yang
This map shows the geographic impact of Sha Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sha Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sha Yang more than expected).
Fields of papers citing papers by Sha Yang
This network shows the impact of papers produced by Sha Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sha Yang. The network helps show where Sha Yang may publish in the future.
Co-authors
The 25 scholars most cited alongside Sha Yang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 80 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets Hit paper breakdown → | 2009 | 524 |
| 2 | 2010 | 280 | |
| 3 | 2003 | 199 | |
| 4 | 2012 | 191 | |
| 5 | 2003 | 122 | |
| 6 | 2005 | 103 | |
| 7 | 2009 | 97 | |
| 8 | 2002 | 91 | |
| 9 | 2005 | 84 | |
| 10 | 2012 | 82 | |
| 11 | 2019 | 70 | |
| 12 | 2003 | 67 | |
| 13 | 2009 | 65 | |
| 14 | 2004 | 64 | |
| 15 | 2006 | 56 | |
| 16 | 2006 | 47 | |
| 17 | 2007 | 45 | |
| 18 | 2008 | 43 | |
| 19 | 2020 | 37 | |
| 20 | 2010 | 36 |
About Sha Yang
Sha Yang is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Economics and Econometrics and Management Science and Operations Research, having authored 80 papers that have together received 2.9k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (49 papers), Digital Platforms and Economics (21 papers), Digital Marketing and Social Media (18 papers), Economic and Environmental Valuation (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Auction Theory and Applications (7 papers), Innovation Diffusion and Forecasting (7 papers) and Economics of Agriculture and Food Markets (6 papers). The work is most often cited by research in Marketing (1.9k citations), Management Science and Operations Research (626 citations), Tourism, Leisure and Hospitality Management (67 citations), Strategy and Management (638 citations) and General Decision Sciences (58 citations). Sha Yang has collaborated with scholars based in United States, China and Hong Kong. Frequent co-authors include Anindya Ghose, Greg M. Allenby, Vishal Narayan, Zhao Ying, Yi Zhao, Yuxin Chen, Priya Raghubir, Geraldine Fennell, Henry Assael and Min Qi. Their work appears in journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing and Quantitative Marketing and Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.