Gil McWilliam
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
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- Wine Industry and Tourism
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 7
- Marketing and Advertising Strategies 3
- Consumer Market Behavior and Pricing 2
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- Digital Marketing and Social Media 4
- Co-authors
- Leslie de Chernatony (4 shared papers)Wendy Lomax (1 shared paper)John Deighton (1 shared paper)Kathy Hammond (1 shared paper)N. Craig Smith (1 shared paper)
- Journals
- Journal of Marketing Management (3 papers)International Journal of Research in Marketing (3 papers)International Journal of Advertising (2 papers)European Management Journal (1 paper)Journal of Brand Management (1 paper)
- Partner nations
- United Kingdom
In The Last Decade
Gil McWilliam
14 papers receiving 347 citations
Peers
Comparison fields: 5 of 58
- Marketing 308
- Tourism, Leisure and Hospitality Management 30
- Organizational Behavior and Human Resource Management 95
- Strategy and Management 83
- Sociology and Political Science 157
Countries citing papers authored by Gil McWilliam
This map shows the geographic impact of Gil McWilliam's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gil McWilliam with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gil McWilliam more than expected).
Fields of papers citing papers by Gil McWilliam
This network shows the impact of papers produced by Gil McWilliam. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gil McWilliam. The network helps show where Gil McWilliam may publish in the future.
Co-authors
The 5 scholars most cited alongside Gil McWilliam, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1993 | 98 | |
| 2 | 1993 | 73 | |
| 3 | 1989 | 52 | |
| 4 | 1990 | 50 | |
| 5 | 1997 | 30 | |
| 6 | 1989 | 23 | |
| 7 | 1997 | 22 | |
| 8 | The Effect of Brand Typology on Brand Extension Fit: Commercial and Academic Research Findings | 1993 | 18 |
| 9 | Consumer Response to Line Extensions: Trial and Cannibalisation Effects | 2010 | 15 |
| 10 | 1989 | 13 | |
| 11 | A tale of two gurus: Aaker and Kapferer on brands | 1993 | 4 |
| 12 | 2000 | 3 | |
| 13 | 1997 | 3 | |
| 14 | 1986 | 1 |
About Gil McWilliam
Gil McWilliam is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Experimental and Cognitive Psychology and Safety Research, having authored 14 papers that have together received 405 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers), Marketing and Advertising Strategies (3 papers), Consumer Market Behavior and Pricing (2 papers), Organic Food and Agriculture (1 paper), Language, Metaphor, and Cognition (1 paper), Creativity in Education and Neuroscience (1 paper) and Global trade, sustainability, and social impact (1 paper). The work is most often cited by research in Marketing (308 citations), Tourism, Leisure and Hospitality Management (30 citations), Organizational Behavior and Human Resource Management (95 citations), Strategy and Management (83 citations) and Sociology and Political Science (157 citations). Gil McWilliam has collaborated with scholars based in United Kingdom. Frequent co-authors include Leslie de Chernatony, Wendy Lomax, John Deighton, Kathy Hammond and N. Craig Smith. Their work appears in journals such as Journal of Marketing Management, International Journal of Research in Marketing, International Journal of Advertising, European Management Journal and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.