Pekka Mattila

25 papers and 431 indexed citations i.

Pekka Mattila has authored 25 papers that have received a total of 431 indexed citations. This includes 16 papers in Sociology and Political Science, 15 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Management and Organizational Studies (5 papers). Pekka Mattila is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Management and Organizational Studies (5 papers) and collaborates with scholars based in Finland, South Korea and Sweden. Pekka Mattila's co-authors include Eunju Ko, Henrikki Tikkanen, Elina Koivisto, Joel Hietanen and Mikko Laukkanen and has published in prestigious journals such as Journal of Marketing, Scientific Reports and Journal of Business Research.