Heeju Chae

22 papers and 422 indexed citations i.

Heeju Chae has authored 22 papers that have received a total of 422 indexed citations. This includes 16 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Perception and Purchasing Behavior (9 papers). Heeju Chae is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Perception and Purchasing Behavior (9 papers) and collaborates with scholars based in South Korea, United States and Finland. Heeju Chae's co-authors include Eunju Ko, Kyung‐Won Min, Pekka Mattila, Jinghe Han and Suhyun Park and has published in prestigious journals such as Journal of Business Research, International Journal of Advertising and Journal of Global Fashion Marketing.