Ulrike Gretzel

140 papers and 9.8k indexed citations i.

About

Ulrike Gretzel is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Ulrike Gretzel has authored 140 papers receiving a total of 9.8k indexed citations (citations by other indexed papers that have themselves been cited), including 110 papers in Sociology and Political Science, 47 papers in Marketing and 25 papers in Information Systems and Management. Recurrent topics in Ulrike Gretzel’s work include Digital Marketing and Social Media (82 papers), Diverse Aspects of Tourism Research (55 papers) and Technology Adoption and User Behaviour (24 papers). Ulrike Gretzel is often cited by papers focused on Digital Marketing and Social Media (82 papers), Diverse Aspects of Tourism Research (55 papers) and Technology Adoption and User Behaviour (24 papers). Ulrike Gretzel collaborates with scholars based in United States, Australia and South Korea. Ulrike Gretzel's co-authors include Zheng Xiang, Chulmo Koo, Daniel R. Fesenmaier, Μαριάννα Σιγάλα, Kyung Hyan Yoo, Young A Park, Kyung‐Hyan Yoo, Woojin Lee, Jamie Murphy and Myung‐Hwa Kang and has published in prestigious journals such as Journal of Marketing, Tourism Management and Computers in Human Behavior.

In The Last Decade

Co-authorship network of co-authors of Ulrike Gretzel i

Fields of papers citing papers by Ulrike Gretzel

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ulrike Gretzel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ulrike Gretzel. The network helps show where Ulrike Gretzel may publish in the future.

Countries citing papers authored by Ulrike Gretzel

Since Specialization
Citations

This map shows the geographic impact of Ulrike Gretzel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ulrike Gretzel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ulrike Gretzel more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025