Ernest Dichter
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Wine Industry and Tourism
Papers in
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- Consumer Packaging Perceptions and Trends 2
- Marketing and Advertising Strategies 1
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- Artistic and Creative Research 1
- Art History and Market Analysis 1
- Co-authors
- Donald F. Blankertz (1 shared paper)A. B. Blankenship (1 shared paper)David Riesman (1 shared paper)George H. Brown (1 shared paper)Richard A. Brody (1 shared paper)James W. Dearing (1 shared paper)James R. Beniger (1 shared paper)Daniel Yankelovich (1 shared paper)
- Journals
- Journal of Marketing (5 papers)Journal of Consumer Marketing (1 paper)Journal of International Consumer Marketing (1 paper)American Behavioral Scientist (1 paper)Journal of Marketing Research (1 paper)
- Partner nations
- United States
In The Last Decade
Ernest Dichter
21 papers receiving 514 citations
Peers
Comparison fields: 5 of 82
- Marketing 366
- Tourism, Leisure and Hospitality Management 48
- Organizational Behavior and Human Resource Management 171
- Museology 30
- Strategy and Management 95
Countries citing papers authored by Ernest Dichter
This map shows the geographic impact of Ernest Dichter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ernest Dichter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ernest Dichter more than expected).
Fields of papers citing papers by Ernest Dichter
This network shows the impact of papers produced by Ernest Dichter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ernest Dichter. The network helps show where Ernest Dichter may publish in the future.
Co-authors
The 21 scholars most cited alongside Ernest Dichter, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1985 | 293 | |
| 2 | 1964 | 89 | |
| 3 | The strategy of desire | 1960 | 81 |
| 4 | Handbook of Consumer Motivations: The Psychology of the World of Objects. | 1964 | 68 |
| 5 | 1962 | 41 | |
| 6 | 1964 | 11 | |
| 7 | Motivating human behavior | 1971 | 11 |
| 8 | 1986 | 7 | |
| 9 | 1975 | 7 | |
| 10 | Packaging, the sixth sense?: A guide to identifying consumer motivation | 1975 | 6 |
| 11 | 1976 | 4 | |
| 12 | 1961 | 4 | |
| 13 | 1960 | 3 | |
| 14 | 1961 | 3 | |
| 15 | The psychology of everyday living | 2007 | 3 |
| 16 | 1961 | 2 | |
| 17 | 1959 | 2 | |
| 18 | 1954 | 2 | |
| 19 | 1965 | 2 | |
| 20 | 1989 | 1 |
About Ernest Dichter
Ernest Dichter is a scholar working on Marketing, Visual Arts and Performing Arts, Museology, Management of Technology and Innovation and Experimental and Cognitive Psychology, having authored 23 papers that have together received 642 indexed citations. Recurring topics across this work include Consumer Packaging Perceptions and Trends (2 papers), Artistic and Creative Research (1 paper), Fashion and Cultural Textiles (1 paper), Digital Innovation in Industries (1 paper), Marketing and Advertising Strategies (1 paper), Art History and Market Analysis (1 paper) and Creativity in Education and Neuroscience (1 paper). The work is most often cited by research in Marketing (366 citations), Tourism, Leisure and Hospitality Management (48 citations), Organizational Behavior and Human Resource Management (171 citations), Museology (30 citations) and Strategy and Management (95 citations). Ernest Dichter has collaborated with scholars based in United States. Frequent co-authors include Donald F. Blankertz, A. B. Blankenship, David Riesman, George H. Brown, Richard A. Brody, James W. Dearing, James R. Beniger, Daniel Yankelovich, Leo Bogart and Kurt Lang. Their work appears in journals such as Journal of Marketing, Journal of Consumer Marketing, Journal of International Consumer Marketing, American Behavioral Scientist and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.