Kwon Jung
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
Papers in
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 5
- Consumer Market Behavior and Pricing 5
- Consumer Perception and Purchasing Behavior 3
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- Social and Intergroup Psychology 3
- Co-authors
- Ah Keng Kau (6 shared papers)Soo Jiuan Tan (6 shared papers)Chanthika Pornpitakpan (4 shared papers)Siew Meng Leong (4 shared papers)Swee Hoon Ang (4 shared papers)Jochen Wirtz (2 shared papers)Kau Ah Keng (1 shared paper)Joseph A. Cote (1 shared paper)
- Journals
- Journal of Cross-Cultural Psychology (1 paper)Asia Pacific Journal of Management (1 paper)Social Indicators Research (1 paper)Journal of Consumer Marketing (1 paper)Journal of International Business Studies (1 paper)
- Partner nations
- SingaporeSouth KoreaUnited States
In The Last Decade
Kwon Jung
19 papers receiving 615 citations
Peers
Comparison fields: 5 of 70
- Marketing 479
- Tourism, Leisure and Hospitality Management 20
- Organizational Behavior and Human Resource Management 112
- Social Psychology 164
- Sociology and Political Science 347
Countries citing papers authored by Kwon Jung
This map shows the geographic impact of Kwon Jung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kwon Jung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kwon Jung more than expected).
Fields of papers citing papers by Kwon Jung
This network shows the impact of papers produced by Kwon Jung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kwon Jung. The network helps show where Kwon Jung may publish in the future.
Co-authors
The 19 scholars most cited alongside Kwon Jung, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 141 | |
| 2 | 2004 | 133 | |
| 3 | 2002 | 124 | |
| 4 | 2000 | 107 | |
| 5 | Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions | 2006 | 34 |
| 6 | 2014 | 34 | |
| 7 | 2010 | 28 | |
| 8 | 2016 | 17 | |
| 9 | 2004 | 15 | |
| 10 | 2010 | 14 | |
| 11 | 2003 | 7 | |
| 12 | 1999 | 6 | |
| 13 | 2021 | 5 | |
| 14 | The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk | 2015 | 1 |
| 15 | 2006 | 1 | |
| 16 | 1996 | 1 | |
| 17 | Effects of Price Comparison Site on Price and Value Perceptions in Online Purchases | 2008 | 1 |
| 18 | Analysis of Online Shopping Comparison Sites: Effects of Price Comparison Site Information, Online Shoppers’ Price Consciousness and Product Type on Price and Value Perceptions | 2012 | 1 |
| 19 | 2007 | 1 | |
| 20 | 2020 | 1 |
About Kwon Jung
Kwon Jung is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Social Psychology and Information Systems and Management, having authored 22 papers that have together received 672 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (6 papers), Consumer Retail Behavior Studies (5 papers), Consumer Market Behavior and Pricing (5 papers), Cultural Differences and Values (4 papers), Consumer Perception and Purchasing Behavior (3 papers), Social and Intergroup Psychology (3 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (479 citations), Tourism, Leisure and Hospitality Management (20 citations), Organizational Behavior and Human Resource Management (112 citations), Social Psychology (164 citations) and Sociology and Political Science (347 citations). Kwon Jung has collaborated with scholars based in Singapore, South Korea and United States. Frequent co-authors include Ah Keng Kau, Soo Jiuan Tan, Chanthika Pornpitakpan, Siew Meng Leong, Swee Hoon Ang, Jochen Wirtz, Kau Ah Keng, Joseph A. Cote, Sun Lee and Siok Kuan Tambyah. Their work appears in journals such as Journal of Cross-Cultural Psychology, Asia Pacific Journal of Management, Social Indicators Research, Journal of Consumer Marketing and Journal of International Business Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.