Pradeep K. Korgaonkar

49 papers and 2.3k indexed citations i.

About

Pradeep K. Korgaonkar is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Pradeep K. Korgaonkar has authored 49 papers receiving a total of 2.3k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 26 papers in Sociology and Political Science and 15 papers in Information Systems and Management. Recurrent topics in Pradeep K. Korgaonkar’s work include Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Technology Adoption and User Behaviour (15 papers). Pradeep K. Korgaonkar is often cited by papers focused on Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Technology Adoption and User Behaviour (15 papers). Pradeep K. Korgaonkar collaborates with scholars based in United States, Latvia and Colombia. Pradeep K. Korgaonkar's co-authors include Ronnie Silverblatt, Ishmael P. Akaah, Tülay Girard, Enrique Becerra, Eric J. Karson, John T. Gironda, Daulatram B. Lund, George P. Moschis, Maria Petrescu and Danny N. Bellenger and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Pradeep K. Korgaonkar i

Fields of papers citing papers by Pradeep K. Korgaonkar

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Pradeep K. Korgaonkar. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Pradeep K. Korgaonkar may publish in the future.

Countries citing papers authored by Pradeep K. Korgaonkar

Since Specialization
Citations

This map shows the geographic impact of Pradeep K. Korgaonkar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Pradeep K. Korgaonkar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Pradeep K. Korgaonkar more than expected).

Rankless by CCL
2025