Hong Yuan

About

Hong Yuan is a scholar working on Marketing, Sociology and Political Science and Management Science and Operations Research. According to data from OpenAlex, Hong Yuan has authored 20 papers receiving a total of 474 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Management Science and Operations Research. Recurrent topics in Hong Yuan’s work include Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (8 papers) and Experimental Behavioral Economics Studies (5 papers). Hong Yuan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (8 papers) and Experimental Behavioral Economics Studies (5 papers). Hong Yuan collaborates with scholars based in United States, China and New Zealand. Hong Yuan's co-authors include Aradhna Krishna, Donald R. Lehmann, Richard A. Briesch, Tiffany Barnett White, Song Han, Joshua T. Beck, Miguel I. Gómez, Vithala R. Rao, Brandon Reich and Haizhong Wang and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Hong Yuan i

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Fields of papers citing papers by Hong Yuan

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Hong Yuan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Hong Yuan may publish in the future.

Countries citing papers authored by Hong Yuan

Since Specialization

Citations

This map shows the geographic impact of Hong Yuan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hong Yuan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hong Yuan more than expected).

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