Byeong‐Joon Moon

47 total papers · 647 total citations
14 papers, 418 citations indexed

About

Byeong‐Joon Moon is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Byeong‐Joon Moon has authored 14 papers receiving a total of 418 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 6 papers in Strategy and Management and 6 papers in Sociology and Political Science. Recurrent topics in Byeong‐Joon Moon’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (4 papers). Byeong‐Joon Moon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (4 papers). Byeong‐Joon Moon collaborates with scholars based in South Korea, United States and Canada. Byeong‐Joon Moon's co-authors include Chan‐Wook Park, Chang Hoon Oh, Subhash C. Jain, Dong‐Hoon Yang, Jae Jeung Rho and Yoon-Jeong Kim and has published in prestigious journals such as Psychology and Marketing, International Marketing Review and Journal of International Consumer Marketing.

In The Last Decade

Co-authorship network of co-authors of Byeong‐Joon Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Byeong‐Joon Moon. A scholar is included among the top collaborators of Byeong‐Joon Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Byeong‐Joon Moon. Byeong‐Joon Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Byeong‐Joon Moon

14 papers receiving 386 citations

Fields of papers citing papers by Byeong‐Joon Moon

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Byeong‐Joon Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Byeong‐Joon Moon. The network helps show where Byeong‐Joon Moon may publish in the future.

Countries citing papers authored by Byeong‐Joon Moon

Since Specialization
Citations

This map shows the geographic impact of Byeong‐Joon Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byeong‐Joon Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byeong‐Joon Moon more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026