Eric Berkowitz
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
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- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Market Behavior and Pricing 3
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- Leadership and Management in Organizations 2
- Business Strategy and Innovation 2
- Co-authors
- Robert W. Chestnut (1 shared paper)Jacob Jacoby (1 shared paper)John R. Walton (7 shared papers)Charles D. Schewe (1 shared paper)Haiwen Li (1 shared paper)James K. Stoller (1 shared paper)Richard Wright (1 shared paper)James L. Ginter (1 shared paper)
- Journals
- Journal of Marketing Research (4 papers)Industrial Marketing Management (4 papers)Journal of Applied Psychology (4 papers)Journal of the Academy of Marketing Science (3 papers)Health Care Management Review (2 papers)
- Partner nations
- United StatesCanadaLatvia
In The Last Decade
Eric Berkowitz
34 papers receiving 1.2k citations
Eric Berkowitz's Hit Papers
Peers
Comparison fields: 5 of 101
- Marketing 853
- Organizational Behavior and Human Resource Management 656
- General Decision Sciences 78
- Information Systems and Management 151
- Tourism, Leisure and Hospitality Management 28
Countries citing papers authored by Eric Berkowitz
This map shows the geographic impact of Eric Berkowitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Berkowitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Berkowitz more than expected).
Fields of papers citing papers by Eric Berkowitz
This network shows the impact of papers produced by Eric Berkowitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Berkowitz. The network helps show where Eric Berkowitz may publish in the future.
Co-authors
The 25 scholars most cited alongside Eric Berkowitz, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 39 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Brand Loyalty: Measurement and Management Hit paper breakdown → | 1978 | 814 |
| 2 | 1980 | 174 | |
| 3 | 1980 | 87 | |
| 4 | Essentials of Health Care Marketing | 1996 | 50 |
| 5 | Physician management and leadership education at the Cleveland Clinic Foundation: program impact and experience over 14 years. | 2007 | 36 |
| 6 | 1980 | 35 | |
| 7 | 2011 | 33 | |
| 8 | Health Care Marketing Plans: From Strategy to Action | 1984 | 17 |
| 9 | 1989 | 13 | |
| 10 | 2007 | 10 | |
| 11 | 1978 | 10 | |
| 12 | 2013 | 7 | |
| 13 | 2021 | 6 | |
| 14 | 1981 | 6 | |
| 15 | Strategic planning in health care management | 1981 | 5 |
| 16 | 1978 | 5 | |
| 17 | Marketing, Seventh Edition (Маркетинг) | 2002 | 5 |
| 18 | 1978 | 4 | |
| 19 | Consumer Decision Making and Perceived Decision Freedom | 1985 | 3 |
| 20 | 1977 | 3 |
About Eric Berkowitz
Eric Berkowitz is a scholar working on Marketing, Strategy and Management, General Health Professions, Sociology and Political Science and Pharmacology, having authored 39 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Pharmaceutical industry and healthcare (3 papers), Primary Care and Health Outcomes (3 papers), Customer Service Quality and Loyalty (3 papers), Consumer Market Behavior and Pricing (3 papers), Leadership and Management in Organizations (2 papers), Psychological Testing and Assessment (2 papers) and Business Strategy and Innovation (2 papers). The work is most often cited by research in Marketing (853 citations), Organizational Behavior and Human Resource Management (656 citations), General Decision Sciences (78 citations), Information Systems and Management (151 citations) and Tourism, Leisure and Hospitality Management (28 citations). Eric Berkowitz has collaborated with scholars based in United States, Canada and Latvia. Frequent co-authors include Robert W. Chestnut, Jacob Jacoby, John R. Walton, Charles D. Schewe, Haiwen Li, James K. Stoller, Richard Wright, James L. Ginter, Ivan Ross and William Rudelius. Their work appears in journals such as Journal of Marketing Research, Industrial Marketing Management, Journal of Applied Psychology, Journal of the Academy of Marketing Science and Health Care Management Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.