Sarah Xiao

26 papers and 830 indexed citations i.

About

Sarah Xiao is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sarah Xiao has authored 26 papers receiving a total of 830 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sarah Xiao’s work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (4 papers). Sarah Xiao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (4 papers). Sarah Xiao collaborates with scholars based in United Kingdom, Canada and United States. Sarah Xiao's co-authors include Michael Nicholson, Gopalkrishnan R. Iyer, Dhruv Grewal, Markus Blut, Zhibin Lin, Zaid Mohammad Obeidat, Guojun Zeng, Wen Ji, Yina Li and Xin Liu and has published in prestigious journals such as Computers in Human Behavior, Journal of the Academy of Marketing Science and Annals of Tourism Research.

In The Last Decade

Co-authorship network of co-authors of Sarah Xiao i

Fields of papers citing papers by Sarah Xiao

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sarah Xiao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sarah Xiao. The network helps show where Sarah Xiao may publish in the future.

Countries citing papers authored by Sarah Xiao

Since Specialization
Citations

This map shows the geographic impact of Sarah Xiao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sarah Xiao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sarah Xiao more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025