Dwight Merunka
About
Dwight Merunka has authored 57 papers that have received a total of 3.1k indexed citations.
This includes 42 papers in Marketing, 23 papers in Sociology and Political Science and 20 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (33 papers), Digital Marketing and Social Media (19 papers) and Customer Service Quality and Loyalty (19 papers). Dwight Merunka is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (33 papers), Digital Marketing and Social Media (19 papers) and Customer Service Quality and Loyalty (19 papers) and collaborates with scholars based in France, United Kingdom and United States. Dwight Merunka's co-authors include Pierre Valette‐Florence, Richard Huaman‐Ramirez, Noël Albert, Boris Bartikowski and Marc Mazodier and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics.
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