Doyle Yoon
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
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- Digital Marketing and Social Media 12
- Impact of Technology on Adolescents 4
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- Consumer Behavior in Brand Consumption and Identification 7
- Co-authors
- Seounmi Youn (3 shared papers)Sejung Marina Choi (1 shared paper)Dongyoung Sohn (1 shared paper)Shelly Rodgers (2 shared papers)María E. Len‐Ríos (1 shared paper)Esther Thorson (1 shared paper)Joonghwa Lee (1 shared paper)Soojung Kim (1 shared paper)
- Journals
- Journal of Interactive Advertising (4 papers)Journal of Marketing Communications (3 papers)International Journal of Advertising (1 paper)Journal of Communication (1 paper)Communication Research Reports (1 paper)
- Partner nations
- United StatesSouth KoreaAustralia
In The Last Decade
Doyle Yoon
15 papers receiving 541 citations
Peers
Comparison fields: 5 of 64
- Information Systems and Management 229
- Marketing 260
- Organizational Behavior and Human Resource Management 156
- Communication 79
- Sociology and Political Science 419
Countries citing papers authored by Doyle Yoon
This map shows the geographic impact of Doyle Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Doyle Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Doyle Yoon more than expected).
Fields of papers citing papers by Doyle Yoon
This network shows the impact of papers produced by Doyle Yoon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Doyle Yoon. The network helps show where Doyle Yoon may publish in the future.
Co-authors
The 17 scholars most cited alongside Doyle Yoon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 129 | |
| 2 | 2014 | 123 | |
| 3 | 2005 | 71 | |
| 4 | 2012 | 54 | |
| 5 | 2016 | 46 | |
| 6 | 2015 | 44 | |
| 7 | 2018 | 38 | |
| 8 | 2002 | 33 | |
| 9 | 2016 | 25 | |
| 10 | 2005 | 19 | |
| 11 | 2023 | 5 | |
| 12 | 2024 | 3 | |
| 13 | 2002 | 3 | |
| 14 | 2024 | 1 | |
| 15 | 2014 | 1 | |
| 16 | 2025 | 0 |
About Doyle Yoon
Doyle Yoon is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management and Health, having authored 16 papers that have together received 595 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Technology Adoption and User Behaviour (7 papers), Impact of Technology on Adolescents (4 papers), Customer Service Quality and Loyalty (4 papers), Asian Culture and Media Studies (1 paper), Vaccine Coverage and Hesitancy (1 paper) and Behavioral Health and Interventions (1 paper). The work is most often cited by research in Information Systems and Management (229 citations), Marketing (260 citations), Organizational Behavior and Human Resource Management (156 citations), Communication (79 citations) and Sociology and Political Science (419 citations). Doyle Yoon has collaborated with scholars based in United States, South Korea and Australia. Frequent co-authors include Seounmi Youn, Sejung Marina Choi, Dongyoung Sohn, Shelly Rodgers, María E. Len‐Ríos, Esther Thorson, Joonghwa Lee, Soojung Kim, Seunghyun Kim and Fritz Cropp. Their work appears in journals such as Journal of Interactive Advertising, Journal of Marketing Communications, International Journal of Advertising, Journal of Communication and Communication Research Reports.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.