Guiohk Lee

About

Guiohk Lee is a scholar working on Sociology and Political Science, Marketing and Information Systems. According to data from OpenAlex, Guiohk Lee has authored 12 papers receiving a total of 387 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Information Systems. Recurrent topics in Guiohk Lee’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Gender, Feminism, and Media (2 papers). Guiohk Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Gender, Feminism, and Media (2 papers). Guiohk Lee collaborates with scholars based in South Korea and United States. Guiohk Lee's co-authors include Jangsun Hwang, Sally J. McMillan, Juran Kim and A‐Reum Jung and has published in prestigious journals such as Sex Roles, Journal of Advertising Research and Journal of Interactive Advertising.

In The Last Decade

Co-authorship network of co-authors of Guiohk Lee i

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Fields of papers citing papers by Guiohk Lee

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Guiohk Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Guiohk Lee. The network helps show where Guiohk Lee may publish in the future.

Countries citing papers authored by Guiohk Lee

Since Specialization

Citations

This map shows the geographic impact of Guiohk Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Guiohk Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Guiohk Lee more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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