Don E. Schultz
Impact in
- Marketing top 0.1%
- Marketing and Advertising Strategies
- Consumer Behavior in Brand Consumption and Identification
- Communication top 0.5%
- Advertising and Communication Studies
Papers in
- Marketing 77
- Marketing and Advertising Strategies 48
- Consumer Behavior in Brand Consumption and Identification 30
- Consumer Market Behavior and Pricing 12
- Consumer Retail Behavior Studies 10
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- Digital Marketing and Social Media 37
- Co-authors
- Philip J. Kitchen (14 shared papers)James W. Peltier (7 shared papers)Victor A. Barger (2 shared papers)Heidi F. Schultz (5 shared papers)Gayle Kerr (10 shared papers)Martin P. Block (23 shared papers)Ilchul Kim (6 shared papers)Philip J. Kitchen (2 shared papers)
- Journals
- Journal of Advertising Research (13 papers)International Journal of Advertising (9 papers)Journal of Marketing Communications (9 papers)Journal of Advertising (4 papers)Journal of Consumer Marketing (2 papers)
- Partner nations
- United StatesPhilippinesUnited Kingdom
In The Last Decade
Don E. Schultz
171 papers receiving 3.3k citations
Don E. Schultz's Hit Papers
Peers
Comparison fields: 5 of 111
- Marketing 2.6k
- Communication 745
- Strategy and Management 1.1k
- Organizational Behavior and Human Resource Management 729
- Information Systems and Management 412
Countries citing papers authored by Don E. Schultz
This map shows the geographic impact of Don E. Schultz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Don E. Schultz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Don E. Schultz more than expected).
Fields of papers citing papers by Don E. Schultz
This network shows the impact of papers produced by Don E. Schultz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Don E. Schultz. The network helps show where Don E. Schultz may publish in the future.
Co-authors
The 25 scholars most cited alongside Don E. Schultz, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 183 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Social media and consumer engagement: a review and research agenda Hit paper breakdown → | 2016 | 341 |
| 2 | 2014 | 213 | |
| 3 | 1992 | 125 | |
| 4 | 1997 | 124 | |
| 5 | 1999 | 122 | |
| 6 | 2000 | 119 | |
| 7 | 1998 | 100 | |
| 8 | 1996 | 100 | |
| 9 | Communicating Globally: An Integrated Marketing Approach | 2000 | 97 |
| 10 | The New Marketing Paradigm: Integrated Marketing Communications | 1996 | 93 |
| 11 | 2003 | 91 | |
| 12 | 2000 | 87 | |
| 13 | 2004 | 78 | |
| 14 | 2008 | 73 | |
| 15 | 2001 | 73 | |
| 16 | 2004 | 69 | |
| 17 | 2009 | 68 | |
| 18 | Strategic brand communication campaigns | 1999 | 67 |
| 19 | IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication | 2003 | 64 |
| 20 | 2008 | 57 |
About Don E. Schultz
Don E. Schultz is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Management of Technology and Innovation and Organizational Behavior and Human Resource Management, having authored 183 papers that have together received 3.8k indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (48 papers), Digital Marketing and Social Media (37 papers), Consumer Behavior in Brand Consumption and Identification (30 papers), Management and Marketing Education (19 papers), Customer Service Quality and Loyalty (16 papers), Corporate Identity and Reputation (13 papers), Consumer Market Behavior and Pricing (12 papers) and Consumer Retail Behavior Studies (10 papers). The work is most often cited by research in Marketing (2.6k citations), Communication (745 citations), Strategy and Management (1.1k citations), Organizational Behavior and Human Resource Management (729 citations) and Information Systems and Management (412 citations). Don E. Schultz has collaborated with scholars based in United States, Philippines and United Kingdom. Frequent co-authors include Philip J. Kitchen, James W. Peltier, Victor A. Barger, Heidi F. Schultz, Gayle Kerr, Martin P. Block, Ilchul Kim, Philip J. Kitchen, Charles H. Patti and John A. Schibrowsky. Their work appears in journals such as Journal of Advertising Research, International Journal of Advertising, Journal of Marketing Communications, Journal of Advertising and Journal of Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.