Don E. Schultz
About
Don E. Schultz has authored 112 papers that have received a total of 2.4k indexed citations.
This includes 63 papers in Marketing, 35 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Marketing and Advertising Strategies (38 papers), Digital Marketing and Social Media (32 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers). Don E. Schultz is often cited by papers focused on Marketing and Advertising Strategies (38 papers), Digital Marketing and Social Media (32 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers) and collaborates with scholars based in United States, Philippines and United Kingdom. Don E. Schultz's co-authors include Philip J. Kitchen, Martin P. Block, James W. Peltier, Gayle Kerr and Ilchul Kim and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Frontiers in Human Neuroscience.
In The Last Decade
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