Gayle Kerr

52 papers and 1.3k indexed citations i.

About

Gayle Kerr is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, Gayle Kerr has authored 52 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 19 papers in Sociology and Political Science and 14 papers in Management of Technology and Innovation. Recurrent topics in Gayle Kerr’s work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (13 papers) and Marketing and Advertising Strategies (13 papers). Gayle Kerr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (13 papers) and Marketing and Advertising Strategies (13 papers). Gayle Kerr collaborates with scholars based in Australia, United States and United Kingdom. Gayle Kerr's co-authors include Louise Kelly, Judy Drennan, Charles H. Patti, Don E. Schultz, Steven Pike, Constanza Bianchi, Philip J. Kitchen, Rod McColl, Sonia Dickinson and Ilchul Kim and has published in prestigious journals such as Patient Education and Counseling, European Journal of Marketing and Journal of Advertising.

In The Last Decade

Co-authorship network of co-authors of Gayle Kerr i

Fields of papers citing papers by Gayle Kerr

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gayle Kerr. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gayle Kerr. The network helps show where Gayle Kerr may publish in the future.

Countries citing papers authored by Gayle Kerr

Since Specialization
Citations

This map shows the geographic impact of Gayle Kerr's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gayle Kerr with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gayle Kerr more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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