Geng Cui
About
Geng Cui has authored 58 papers that have received a total of 2.3k indexed citations.
This includes 29 papers in Marketing, 21 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (19 papers) and International Business and FDI (10 papers). Geng Cui is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (19 papers) and International Business and FDI (10 papers) and collaborates with scholars based in Hong Kong, United States and China. Geng Cui's co-authors include Ling Peng, Man Leung Wong, Chunyu Li, Hon‐Kwong Lui and Xiaoyan Yang and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science.
In The Last Decade
side by side view
Countries citing papers authored by Geng Cui
Since SpecializationCitations
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by Kevin Fleming Breakdown of academic impact, for papers by John Chadam Breakdown of academic impact, for papers by Shubhankar Kumar Bose Breakdown of academic impact, for papers by Xianbin Wang Breakdown of academic impact, for papers by Karen L. Siedlecki Breakdown of academic impact, for papers by Christian Fleck Breakdown of academic impact, for papers by Patrick J. Connolly Breakdown of academic impact, for papers by Michael Murat