Andy Wei Hao
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
Papers in
- Marketing 11
- Consumer Behavior in Brand Consumption and Identification 11
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- Business Strategy and Innovation 4
- Innovation and Knowledge Management 3
- International Business and FDI 2
- Co-authors
- Justin Paul (4 shared papers)Weng Marc Lim (1 shared paper)Aron O’Cass (1 shared paper)Stefano Bresciani (1 shared paper)Chiquan Guo (5 shared papers)Sangeeta Trott (1 shared paper)Heng‐Hui Wu (1 shared paper)Shichun Xu (2 shared papers)
- Journals
- Journal of Business Research (2 papers)Journal of Business-to-Business Marketing (2 papers)International Journal of Consumer Studies (2 papers)Journal of Research in Interactive Marketing (2 papers)Electronic Markets (1 paper)
- Partner nations
- United StatesChinaPuerto Rico
In The Last Decade
Andy Wei Hao
21 papers receiving 2.3k citations
Andy Wei Hao's Hit Papers
Peers
Comparison fields: 5 of 137
- Marketing 729
- Business and International Management 95
- Strategy and Management 552
- Information Systems and Management 215
- Organizational Behavior and Human Resource Management 283
Countries citing papers authored by Andy Wei Hao
This map shows the geographic impact of Andy Wei Hao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andy Wei Hao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andy Wei Hao more than expected).
Fields of papers citing papers by Andy Wei Hao
This network shows the impact of papers produced by Andy Wei Hao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andy Wei Hao. The network helps show where Andy Wei Hao may publish in the future.
Co-authors
The 25 scholars most cited alongside Andy Wei Hao, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) Hit paper breakdown → | 2021 | 1626 |
| 2 | Two decades of research on nation branding: a review and future research agenda Hit paper breakdown → | 2019 | 255 |
| 3 | 2020 | 121 | |
| 4 | 2021 | 118 | |
| 5 | 2022 | 82 | |
| 6 | 2020 | 31 | |
| 7 | 2021 | 27 | |
| 8 | 2018 | 20 | |
| 9 | 2011 | 16 | |
| 10 | 2019 | 12 | |
| 11 | 2023 | 11 | |
| 12 | 2010 | 11 | |
| 13 | 2019 | 9 | |
| 14 | 2013 | 9 | |
| 15 | 2020 | 7 | |
| 16 | Reexamination of Brand Alliance Evaluation Model: The Effects of the Overall Fit between Partner Brands on Consumer Brand Alliance Evaluation | 2015 | 3 |
| 17 | 2020 | 3 | |
| 18 | 2023 | 3 | |
| 19 | 2017 | 3 | |
| 20 | 2014 | 1 |
About Andy Wei Hao
Andy Wei Hao is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Information Systems and Management and Sociology and Political Science, having authored 23 papers that have together received 2.4k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (5 papers), Business Strategy and Innovation (4 papers), Technology Adoption and User Behaviour (4 papers), Innovation and Knowledge Management (3 papers), Wine Industry and Tourism (2 papers) and International Business and FDI (2 papers). The work is most often cited by research in Marketing (729 citations), Business and International Management (95 citations), Strategy and Management (552 citations), Information Systems and Management (215 citations) and Organizational Behavior and Human Resource Management (283 citations). Andy Wei Hao has collaborated with scholars based in United States, China and Puerto Rico. Frequent co-authors include Justin Paul, Weng Marc Lim, Aron O’Cass, Stefano Bresciani, Chiquan Guo, Sangeeta Trott, Heng‐Hui Wu, Shichun Xu, Rajesh Kumar Singh and Cheng Lu Wang. Their work appears in journals such as Journal of Business Research, Journal of Business-to-Business Marketing, International Journal of Consumer Studies, Journal of Research in Interactive Marketing and Electronic Markets.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.