Arno J. Rethans
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 4
-
- Safety Warnings and Signage 1
- Co-authors
- Thomas W. Leigh (5 shared papers)John L. Swasy (4 shared papers)Lawrence J. Marks (2 shared papers)A. Parasuraman (1 shared paper)William R. Dillon (1 shared paper)Thomas J. Madden (1 shared paper)Beth Ann Walker (1 shared paper)David B. Klenosky (1 shared paper)
- Journals
- Journal of Marketing Research (3 papers)Journal of Marketing (2 papers)Journal of Advertising Research (1 paper)Journal of Advertising (1 paper)ACR North American Advances (5 papers)
- Partner nations
- United States
In The Last Decade
Arno J. Rethans
13 papers receiving 445 citations
Peers
Comparison fields: 5 of 65
- Marketing 308
- Organizational Behavior and Human Resource Management 144
- Information Systems and Management 66
- Sociology and Political Science 244
- Management of Technology and Innovation 36
Countries citing papers authored by Arno J. Rethans
This map shows the geographic impact of Arno J. Rethans's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Arno J. Rethans with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Arno J. Rethans more than expected).
Fields of papers citing papers by Arno J. Rethans
This network shows the impact of papers produced by Arno J. Rethans. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Arno J. Rethans. The network helps show where Arno J. Rethans may publish in the future.
Co-authors
The 9 scholars most cited alongside Arno J. Rethans, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1986 | 127 | |
| 2 | 1984 | 118 | |
| 3 | 1988 | 84 | |
| 4 | 1986 | 59 | |
| 5 | 1984 | 55 | |
| 6 | The Impact of Comparative Advertising on Perception Formation in New Product Introductions | 1986 | 25 |
| 7 | 1986 | 17 | |
| 8 | Experiences With Script Elicitation Within Consumer Decision Making Contexts | 1983 | 15 |
| 9 | The Formation of Consumer Choice Sets: a Longitudinal Investigation At the Product Class Level | 1988 | 10 |
| 10 | 1985 | 8 | |
| 11 | Towards Determinants of Acceptable Risk: the Case of Product Risks | 1981 | 5 |
| 12 | Representation of Product Hazards in Consumer Memory | 1982 | 3 |
| 13 | 1987 | 1 |
About Arno J. Rethans
Arno J. Rethans is a scholar working on Marketing, Social Psychology, Cognitive Neuroscience, Organizational Behavior and Human Resource Management and Sociology and Political Science, having authored 13 papers that have together received 527 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Customer Service Quality and Loyalty (2 papers), Aesthetic Perception and Analysis (2 papers), Psychology of Social Influence (1 paper), Safety Warnings and Signage (1 paper), Technology Adoption and User Behaviour (1 paper), Media, Gender, and Advertising (1 paper) and Management and Marketing Education (1 paper). The work is most often cited by research in Marketing (308 citations), Organizational Behavior and Human Resource Management (144 citations), Information Systems and Management (66 citations), Sociology and Political Science (244 citations) and Management of Technology and Innovation (36 citations). Arno J. Rethans has collaborated with scholars based in United States. Frequent co-authors include Thomas W. Leigh, John L. Swasy, Lawrence J. Marks, A. Parasuraman, William R. Dillon, Thomas J. Madden, Beth Ann Walker, David B. Klenosky and Manoj Hastak. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Advertising Research, Journal of Advertising and ACR North American Advances.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.