Lawrence J. Marks

28 papers and 1.2k indexed citations i.

Lawrence J. Marks has authored 28 papers that have received a total of 1.2k indexed citations. This includes 13 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (3 papers). Lawrence J. Marks is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States, Oman and Slovenia. Lawrence J. Marks's co-authors include Michael A. Kamins, Michael A. Mayo, Zhaoyang Li, John L. Swasy and José Borges and has published in prestigious journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science and Journal of Advertising.