Lawrence J. Marks
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
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- Ethics in Business and Education
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 12
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- Digital Marketing and Social Media 5
- Co-authors
- Michael A. Kamins (10 shared papers)Michael A. Mayo (5 shared papers)Darryl W. Miller (2 shared papers)Colin Campbell (2 shared papers)Arno J. Rethans (2 shared papers)John L. Swasy (2 shared papers)W. L. Kraushaar (1 shared paper)Pamela E. Grimm (2 shared papers)
- Journals
- Journal of the Academy of Marketing Science (6 papers)Journal of Marketing Research (4 papers)Journal of Advertising (3 papers)Psychology and Marketing (1 paper)Business Horizons (1 paper)
- Partner nations
- United StatesPortugalChina
In The Last Decade
Lawrence J. Marks
28 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 90
- Marketing 850
- Information Systems and Management 281
- Applied Psychology 111
- Organizational Behavior and Human Resource Management 215
- Literature and Literary Theory 219
Countries citing papers authored by Lawrence J. Marks
This map shows the geographic impact of Lawrence J. Marks's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lawrence J. Marks with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lawrence J. Marks more than expected).
Fields of papers citing papers by Lawrence J. Marks
This network shows the impact of papers produced by Lawrence J. Marks. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lawrence J. Marks. The network helps show where Lawrence J. Marks may publish in the future.
Co-authors
The 19 scholars most cited alongside Lawrence J. Marks, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 28 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1991 | 217 | |
| 2 | 1988 | 185 | |
| 3 | 1990 | 173 | |
| 4 | 1986 | 130 | |
| 5 | 2015 | 126 | |
| 6 | 1987 | 105 | |
| 7 | 1992 | 71 | |
| 8 | 2018 | 65 | |
| 9 | 1997 | 65 | |
| 10 | 1986 | 60 | |
| 11 | 1991 | 60 | |
| 12 | 1991 | 60 | |
| 13 | 1988 | 50 | |
| 14 | 1954 | 47 | |
| 15 | Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing WomenS Attitudes Toward, and Use Of, Shopping Channels | 1997 | 19 |
| 16 | 1988 | 18 | |
| 17 | 1990 | 14 | |
| 18 | 1988 | 12 | |
| 19 | The Effect of Framing and Advertising Sequencing on Attitude Consistency and Behavioral Intentions | 1987 | 8 |
| 20 | An Empirical Test of a Model of Consumer Ethical Delimmas | 1991 | 6 |
About Lawrence J. Marks
Lawrence J. Marks is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Management of Technology and Innovation and Cognitive Neuroscience, having authored 28 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (5 papers), Ethics in Business and Education (3 papers), Media Influence and Health (3 papers), Customer Service Quality and Loyalty (3 papers), Technology Adoption and User Behaviour (3 papers), Entrepreneurship Studies and Influences (2 papers) and Quality Function Deployment in Product Design (2 papers). The work is most often cited by research in Marketing (850 citations), Information Systems and Management (281 citations), Applied Psychology (111 citations), Organizational Behavior and Human Resource Management (215 citations) and Literature and Literary Theory (219 citations). Lawrence J. Marks has collaborated with scholars based in United States, Portugal and China. Frequent co-authors include Michael A. Kamins, Michael A. Mayo, Darryl W. Miller, Colin Campbell, Arno J. Rethans, John L. Swasy, W. L. Kraushaar, Pamela E. Grimm, Jasna Auer Antončič and José Borges. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Marketing Research, Journal of Advertising, Psychology and Marketing and Business Horizons.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.