Anu Helkkula
Impact in
- Marketing top 0.5%
- Service and Product Innovation
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
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- Customer Service Quality and Loyalty
Papers in
- Marketing 28
- Service and Product Innovation 26
- Consumer Behavior in Brand Consumption and Identification 7
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- Customer Service Quality and Loyalty 14
- Management and Organizational Studies 2
- Co-authors
- Carol Kelleher (6 shared papers)Minna Pihlström (3 shared papers)Elina Jaakkola (3 shared papers)Leena Aarikka‐Stenroos (2 shared papers)Valtteri Kaartemo (2 shared papers)Christian Kowalkowski (3 shared papers)Bård Tronvoll (3 shared papers)Eric J. Arnould (7 shared papers)
- Journals
- Journal of service management (8 papers)Journal of Business Research (4 papers)Journal of Service Research (3 papers)AMS Review (3 papers)Social Science & Medicine (1 paper)
- Partner nations
- FinlandUnited StatesSweden
In The Last Decade
Anu Helkkula
36 papers receiving 2.0k citations
Anu Helkkula's Hit Papers
Peers
Comparison fields: 5 of 98
- Marketing 1.6k
- Organizational Behavior and Human Resource Management 1.0k
- Business and International Management 79
- Information Systems and Management 180
- Management of Technology and Innovation 168
Countries citing papers authored by Anu Helkkula
This map shows the geographic impact of Anu Helkkula's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anu Helkkula with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anu Helkkula more than expected).
Fields of papers citing papers by Anu Helkkula
This network shows the impact of papers produced by Anu Helkkula. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anu Helkkula. The network helps show where Anu Helkkula may publish in the future.
Co-authors
The 25 scholars most cited alongside Anu Helkkula, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 37 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Characterizing Value as an Experience Hit paper breakdown → | 2012 | 502 |
| 2 | 2015 | 323 | |
| 3 | 2011 | 231 | |
| 4 | 2018 | 165 | |
| 5 | 2017 | 151 | |
| 6 | 2010 | 142 | |
| 7 | 2018 | 124 | |
| 8 | 2012 | 71 | |
| 9 | 2015 | 58 | |
| 10 | 2010 | 38 | |
| 11 | 2021 | 29 | |
| 12 | 2010 | 27 | |
| 13 | 2015 | 27 | |
| 14 | 2022 | 25 | |
| 15 | 2014 | 24 | |
| 16 | 2023 | 18 | |
| 17 | 2024 | 13 | |
| 18 | 2024 | 13 | |
| 19 | 2020 | 12 | |
| 20 | 2011 | 11 |
About Anu Helkkula
Anu Helkkula is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Management of Technology and Innovation and Business and International Management, having authored 37 papers that have together received 2.1k indexed citations. Recurring topics across this work include Service and Product Innovation (26 papers), Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers), Innovation and Socioeconomic Development (4 papers), Innovative Approaches in Technology and Social Development (3 papers), Religious Tourism and Spaces (2 papers) and Management and Organizational Studies (2 papers). The work is most often cited by research in Marketing (1.6k citations), Organizational Behavior and Human Resource Management (1.0k citations), Business and International Management (79 citations), Information Systems and Management (180 citations) and Management of Technology and Innovation (168 citations). Anu Helkkula has collaborated with scholars based in Finland, United States and Sweden. Frequent co-authors include Carol Kelleher, Minna Pihlström, Elina Jaakkola, Leena Aarikka‐Stenroos, Valtteri Kaartemo, Christian Kowalkowski, Bård Tronvoll, Eric J. Arnould, Janet R. McColl‐Kennedy and Lars Witell. Their work appears in journals such as Journal of service management, Journal of Business Research, Journal of Service Research, AMS Review and Social Science & Medicine.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.