Adele D. Berndt
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 26
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Retail Behavior Studies 6
- Marketing and Advertising Strategies 6
- Consumer Market Behavior and Pricing 3
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- Customer Service Quality and Loyalty 13
- Co-authors
- Miralem Helmefalk (3 shared papers)Madéle Tait (1 shared paper)Daniel Johannes Petzer (5 shared papers)Christo Boshoff (1 shared paper)Frikkie J. Herbst (2 shared papers)Pierre Mostert (3 shared papers)Stephen Graham Saunders (1 shared paper)Märt Ots (2 shared papers)
- Journals
- European Business Review (3 papers)Journal of Media Business Studies (3 papers)International Journal of Services and Operations Management (2 papers)Journal of Product & Brand Management (1 paper)Studies in Higher Education (1 paper)
- Partner nations
- SwedenSouth AfricaUnited States
In The Last Decade
Adele D. Berndt
53 papers receiving 464 citations
Peers
Comparison fields: 5 of 63
- Marketing 183
- Organizational Behavior and Human Resource Management 136
- Information Systems and Management 35
- Tourism, Leisure and Hospitality Management 3
- Management Information Systems 24
Countries citing papers authored by Adele D. Berndt
This map shows the geographic impact of Adele D. Berndt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Adele D. Berndt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Adele D. Berndt more than expected).
Fields of papers citing papers by Adele D. Berndt
This network shows the impact of papers produced by Adele D. Berndt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Adele D. Berndt. The network helps show where Adele D. Berndt may publish in the future.
Co-authors
The 15 scholars most cited alongside Adele D. Berndt, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 62 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 88 | |
| 2 | 2018 | 34 | |
| 3 | Relationship marketing and customer relationship management | 2015 | 33 |
| 4 | IMPLEMENTING A CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN AN EMERGING MARKET | 2005 | 31 |
| 5 | 2011 | 30 | |
| 6 | Services marketing : A contemporary approach | 2018 | 24 |
| 7 | Readiness for banking technologies in developing countries | 2010 | 23 |
| 8 | Applied Strategic Marketing | 2001 | 22 |
| 9 | 2009 | 18 | |
| 10 | 2021 | 18 | |
| 11 | 2019 | 17 | |
| 12 | 2016 | 13 | |
| 13 | 2017 | 13 | |
| 14 | 2022 | 12 | |
| 15 | 2024 | 11 | |
| 16 | 2014 | 9 | |
| 17 | 2015 | 9 | |
| 18 | 2023 | 8 | |
| 19 | 2005 | 7 | |
| 20 | 2021 | 7 |
About Adele D. Berndt
Adele D. Berndt is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Sociology and Political Science and Gender Studies, having authored 62 papers that have together received 526 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Retail Behavior Studies (6 papers), Marketing and Advertising Strategies (6 papers), Digital Marketing and Social Media (5 papers), Digital Games and Media (3 papers), Sports, Gender, and Society (3 papers) and Consumer Market Behavior and Pricing (3 papers). The work is most often cited by research in Marketing (183 citations), Organizational Behavior and Human Resource Management (136 citations), Information Systems and Management (35 citations), Tourism, Leisure and Hospitality Management (3 citations) and Management Information Systems (24 citations). Adele D. Berndt has collaborated with scholars based in Sweden, South Africa and United States. Frequent co-authors include Miralem Helmefalk, Madéle Tait, Daniel Johannes Petzer, Christo Boshoff, Frikkie J. Herbst, Pierre Mostert, Stephen Graham Saunders, Märt Ots, Linda D. Hollebeek and Raouf Ahmad Rather. Their work appears in journals such as European Business Review, Journal of Media Business Studies, International Journal of Services and Operations Management, Journal of Product & Brand Management and Studies in Higher Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.