Zhenfeng Ma
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
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- Digital Marketing and Social Media 4
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- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Market Behavior and Pricing 3
- Co-authors
- Zhiyong Yang (2 shared papers)Mehdi Mourali (1 shared paper)Laurette Dubé (5 shared papers)Tripat Gill (3 shared papers)Demetrios Vakratsas (2 shared papers)Catherine Paquet (2 shared papers)Guylaine Ferland (2 shared papers)Marie‐Jeanne Kergoat (1 shared paper)
- Journals
- Journal of Marketing (2 papers)Journal of Advertising Research (1 paper)European Journal of Marketing (1 paper)Games for Health Journal (1 paper)Journal of Evolutionary Economics (1 paper)
- Partner nations
- CanadaChinaUnited States
In The Last Decade
Zhenfeng Ma
15 papers receiving 356 citations
Peers
Comparison fields: 5 of 71
- Marketing 195
- Organizational Behavior and Human Resource Management 81
- Applied Psychology 39
- Information Systems and Management 39
- Sociology and Political Science 154
Countries citing papers authored by Zhenfeng Ma
This map shows the geographic impact of Zhenfeng Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhenfeng Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhenfeng Ma more than expected).
Fields of papers citing papers by Zhenfeng Ma
This network shows the impact of papers produced by Zhenfeng Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhenfeng Ma. The network helps show where Zhenfeng Ma may publish in the future.
Co-authors
The 14 scholars most cited alongside Zhenfeng Ma, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2013 | 129 | |
| 2 | 2015 | 77 | |
| 3 | 2011 | 56 | |
| 4 | 2008 | 53 | |
| 5 | 2005 | 29 | |
| 6 | 2006 | 20 | |
| 7 | 2008 | 8 | |
| 8 | Exploring women's psychoneuroendocrine responses to cancer threat: insights from a computer-based guided imagery task. | 2007 | 4 |
| 9 | 2023 | 3 | |
| 10 | 2024 | 2 | |
| 11 | 2024 | 1 | |
| 12 | Childhood Socialization Effects on Adult Ability to Control Impulse | 2006 | 1 |
| 13 | Physiological Arousal Mediates the Persuasive Impact of Positive Peripheral Cues in Threatening Communication | 2009 | 1 |
| 14 | 2015 | 1 | |
| 15 | 2020 | 1 | |
| 16 | Individualism, Collectivism, and Goal-Oriented Saving | 2011 | 0 |
About Zhenfeng Ma
Zhenfeng Ma is a scholar working on Sociology and Political Science, Marketing, Applied Psychology, Social Psychology and Management Science and Operations Research, having authored 16 papers that have together received 386 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers), Behavioral Health and Interventions (4 papers), Consumer Market Behavior and Pricing (3 papers), Innovation Diffusion and Forecasting (2 papers), Nutrition and Health in Aging (2 papers), Complex Network Analysis Techniques (1 paper) and Child Nutrition and Feeding Issues (1 paper). The work is most often cited by research in Marketing (195 citations), Organizational Behavior and Human Resource Management (81 citations), Applied Psychology (39 citations), Information Systems and Management (39 citations) and Sociology and Political Science (154 citations). Zhenfeng Ma has collaborated with scholars based in Canada, China and United States. Frequent co-authors include Zhiyong Yang, Mehdi Mourali, Laurette Dubé, Tripat Gill, Demetrios Vakratsas, Catherine Paquet, Guylaine Ferland, Marie‐Jeanne Kergoat, Marie Jeanne Kergoat and Chatura Ranaweera. Their work appears in journals such as Journal of Marketing, Journal of Advertising Research, European Journal of Marketing, Games for Health Journal and Journal of Evolutionary Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.