Wan Yang

44 papers and 1.5k indexed citations i.

About

Wan Yang is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Wan Yang has authored 44 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 26 papers in Sociology and Political Science and 20 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Wan Yang’s work include Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (14 papers). Wan Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (14 papers). Wan Yang collaborates with scholars based in United States, United Kingdom and Hong Kong. Wan Yang's co-authors include Anna S. Mattila, Vanja Bogicevic, Anil Bilgihan, Milos Bujisic, Shi Xu, Cihan Çobanoğlu, Yuansi Hou, Lydia Hanks, Lu Zhang and Michelle Yoo and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Technological Forecasting and Social Change.

In The Last Decade

Co-authorship network of co-authors of Wan Yang i

Fields of papers citing papers by Wan Yang

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Wan Yang. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Wan Yang may publish in the future.

Countries citing papers authored by Wan Yang

Since Specialization
Citations

This map shows the geographic impact of Wan Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wan Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wan Yang more than expected).

Rankless by CCL
2025