Wan Yang

44 papers and 1.4k indexed citations i.

Wan Yang has authored 44 papers that have received a total of 1.4k indexed citations. This includes 28 papers in Marketing, 26 papers in Sociology and Political Science and 20 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (14 papers). Wan Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (14 papers) and collaborates with scholars based in United States, United Kingdom and Hong Kong. Wan Yang's co-authors include Anna S. Mattila, Laurie Wu, Shi Xu, Anil Bilgihan and Milos Bujisic and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Technological Forecasting and Social Change.