Yuansi Hou

26 papers and 604 indexed citations i.

About

Yuansi Hou is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Yuansi Hou has authored 26 papers receiving a total of 604 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Yuansi Hou’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Diverse Aspects of Tourism Research (5 papers). Yuansi Hou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Diverse Aspects of Tourism Research (5 papers). Yuansi Hou collaborates with scholars based in China, United Kingdom and Macao. Yuansi Hou's co-authors include Ke Zhang, Gang Li, Wan Yang, Zhe Zhang, Zengxiang Chen, Lin Wang, Yunhui Huang, Lisa C. Wan, Anna S. Mattila and Xin Lai and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Journal of Vocational Behavior.

In The Last Decade

Co-authorship network of co-authors of Yuansi Hou i

Fields of papers citing papers by Yuansi Hou

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yuansi Hou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yuansi Hou. The network helps show where Yuansi Hou may publish in the future.

Countries citing papers authored by Yuansi Hou

Since Specialization
Citations

This map shows the geographic impact of Yuansi Hou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuansi Hou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuansi Hou more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025