V. Srinivasan
Impact in
- Marketing top 0.05%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- General Decision Sciences top 0.5%
Papers in
- Marketing 40
- Consumer Market Behavior and Pricing 38
-
- Economic and Environmental Valuation 21
- Co-authors
- Allan D. Shocker (6 shared papers)Chan Su Park (4 shared papers)Rajiv Lal (3 shared papers)Rajiv Grover (5 shared papers)Gerald L. Thompson (10 shared papers)Charlotte H. Mason (1 shared paper)Jagmohan S. Raju (2 shared papers)Amiya K. Basu (3 shared papers)
- Journals
- Journal of Marketing Research (25 papers)Management Science (15 papers)Water Research (9 papers)Marketing Science (6 papers)Journal of Marketing (5 papers)
- Partner nations
- United StatesChinaMalaysia
In The Last Decade
V. Srinivasan
119 papers receiving 10.5k citations
V. Srinivasan's Hit Papers
Peers
Comparison fields: 5 of 189
- Marketing 5.3k
- General Decision Sciences 686
- Tourism, Leisure and Hospitality Management 492
- Management Science and Operations Research 2.3k
- Organizational Behavior and Human Resource Management 1.7k
Countries citing papers authored by V. Srinivasan
This map shows the geographic impact of V. Srinivasan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Srinivasan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Srinivasan more than expected).
Fields of papers citing papers by V. Srinivasan
This network shows the impact of papers produced by V. Srinivasan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Srinivasan. The network helps show where V. Srinivasan may publish in the future.
Co-authors
The 25 scholars most cited alongside V. Srinivasan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 122 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Conjoint Analysis in Consumer Research: Issues and Outlook Hit paper breakdown → | 1978 | 2258 |
| 2 | Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice Hit paper breakdown → | 1990 | 1753 |
| 3 | Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice Hit paper breakdown → | 1990 | 721 |
| 4 | A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility Hit paper breakdown → | 1994 | 589 |
| 5 | Linear Programming Techniques for Multidimensional Analysis of Preferences Hit paper breakdown → | 1973 | 514 |
| 6 | 1985 | 440 | |
| 7 | 1986 | 349 | |
| 8 | 1994 | 327 | |
| 9 | 1979 | 294 | |
| 10 | 1990 | 272 | |
| 11 | 1987 | 213 | |
| 12 | 1992 | 193 | |
| 13 | 1993 | 189 | |
| 14 | 2005 | 185 | |
| 15 | 1973 | 179 | |
| 16 | 1974 | 172 | |
| 17 | 1997 | 157 | |
| 18 | 1976 | 139 | |
| 19 | 1999 | 136 | |
| 20 | 1979 | 127 |
About V. Srinivasan
V. Srinivasan is a scholar working on Marketing, Economics and Econometrics, Management Science and Operations Research, Pollution and Control and Systems Engineering, having authored 122 papers that have together received 11.8k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (38 papers), Economic and Environmental Valuation (21 papers), Optimization and Mathematical Programming (15 papers), Wastewater Treatment and Nitrogen Removal (13 papers), Multi-Criteria Decision Making (11 papers), Supply Chain and Inventory Management (8 papers), Microbial Fuel Cells and Bioremediation (7 papers) and Innovation Diffusion and Forecasting (7 papers). The work is most often cited by research in Marketing (5.3k citations), General Decision Sciences (686 citations), Tourism, Leisure and Hospitality Management (492 citations), Management Science and Operations Research (2.3k citations) and Organizational Behavior and Human Resource Management (1.7k citations). V. Srinivasan has collaborated with scholars based in United States, China and Malaysia. Frequent co-authors include Allan D. Shocker, Chan Su Park, Rajiv Lal, Rajiv Grover, Gerald L. Thompson, Charlotte H. Mason, Jagmohan S. Raju, Amiya K. Basu, Richard Staelin and William S. Lovejoy. Their work appears in journals such as Journal of Marketing Research, Management Science, Water Research, Marketing Science and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.