Nai‐Hwa Lien

16 papers and 351 indexed citations i.

About

Nai‐Hwa Lien is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Nai‐Hwa Lien has authored 16 papers receiving a total of 351 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Social Psychology. Recurrent topics in Nai‐Hwa Lien’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (4 papers). Nai‐Hwa Lien is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (4 papers). Nai‐Hwa Lien collaborates with scholars based in Taiwan. Nai‐Hwa Lien's co-authors include Hsuan‐Yi Chou, Yi‐Ling Chen, Chien‐Wei Chen, Hsiao‐Ching Lee, Shufang Liu and Douglas M. Stayman and has published in prestigious journals such as Journal of Business Research, The International Journal of Human Resource Management and The Journal of Psychology.

In The Last Decade

Co-authorship network of co-authors of Nai‐Hwa Lien i

Fields of papers citing papers by Nai‐Hwa Lien

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nai‐Hwa Lien. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nai‐Hwa Lien. The network helps show where Nai‐Hwa Lien may publish in the future.

Countries citing papers authored by Nai‐Hwa Lien

Since Specialization
Citations

This map shows the geographic impact of Nai‐Hwa Lien's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nai‐Hwa Lien with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nai‐Hwa Lien more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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