Nicholas H. Lurie

39 papers and 2.6k indexed citations i.

Nicholas H. Lurie has authored 39 papers that have received a total of 2.6k indexed citations. This includes 19 papers in Marketing, 15 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Market Behavior and Pricing (12 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Nicholas H. Lurie is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Market Behavior and Pricing (12 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in United States, China and Türkiye. Nicholas H. Lurie's co-authors include Zoey Chen, Charlotte H. Mason, Bruce Cooil, Sam Ransbotham and Lerzan Aksoy and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.