Yuping Liu–Thompkins
About
Yuping Liu–Thompkins has authored 22 papers that have received a total of 1.1k indexed citations.
This includes 15 papers in Marketing, 14 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Consumer Market Behavior and Pricing (5 papers). Yuping Liu–Thompkins is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States, United Kingdom and Belgium. Yuping Liu–Thompkins's co-authors include Els Breugelmans, William Q. Judge, Scott A. Neslin, Hyejin Kim and Michelle Rogerson and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Entrepreneurship Theory and Practice.
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