Caroline Wiertz

About

Caroline Wiertz is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Caroline Wiertz has authored 24 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Sociology and Political Science, 13 papers in Marketing and 6 papers in Information Systems and Management. Recurrent topics in Caroline Wiertz’s work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers). Caroline Wiertz is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers). Caroline Wiertz collaborates with scholars based in United Kingdom, United States and Germany. Caroline Wiertz's co-authors include Ko de Ruyter, Thorsten Hennig‐Thurau, Charla Mathwick, Yuping Liu–Thompkins, Franziska Völckner, Sonja Gensler, Vera Blažević, Utpal M. Dholakia, René Algesheimer and André Marchand and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Caroline Wiertz

This figure shows the co-authorship network connecting the top 25 collaborators of Caroline Wiertz. A scholar is included among the top collaborators of Caroline Wiertz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Caroline Wiertz. Caroline Wiertz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Caroline Wiertz

24 papers receiving 2.2k citations

Fields of papers citing papers by Caroline Wiertz

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Caroline Wiertz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Caroline Wiertz. The network helps show where Caroline Wiertz may publish in the future.

Countries citing papers authored by Caroline Wiertz

Since Specialization

Citations

This map shows the geographic impact of Caroline Wiertz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Caroline Wiertz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Caroline Wiertz more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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