Scott Ward
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Gender Studies top 1%
- Media, Gender, and Advertising
Papers in
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 9
- Marketing and Advertising Strategies 3
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- Media, Gender, and Advertising 5
- Co-authors
- Daniel B. Wackman (14 shared papers)Ellen Wartella (6 shared papers)Thomas S. Robertson (8 shared papers)James U. McNeal (1 shared paper)Jonathan Goldstine (1 shared paper)Ronald J. Faber (6 shared papers)Hubert Gatignon (2 shared papers)David Levinson (1 shared paper)
- Journals
- Journal of Marketing (5 papers)Journal of Advertising Research (3 papers)Journal of Marketing Research (3 papers)Communication Research (2 papers)American Behavioral Scientist (2 papers)
- Partner nations
- United StatesBrazil
In The Last Decade
Scott Ward
49 papers receiving 1.3k citations
Scott Ward's Hit Papers
Peers
Comparison fields: 5 of 93
- Marketing 1.0k
- Gender Studies 364
- Organizational Behavior and Human Resource Management 202
- Literature and Literary Theory 206
- Sociology and Political Science 657
Countries citing papers authored by Scott Ward
This map shows the geographic impact of Scott Ward's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Scott Ward with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Scott Ward more than expected).
Fields of papers citing papers by Scott Ward
This network shows the impact of papers produced by Scott Ward. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Scott Ward. The network helps show where Scott Ward may publish in the future.
Co-authors
The 23 scholars most cited alongside Scott Ward, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 55 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | How Children Learn to Buy: The Development of Consumer Information-Processing Skills | 1977 | 203 |
| 2 | 1974 | 188 | |
| 3 | Family and Media Influences On Adolescent Consumer Learning Hit paper breakdown → | 1971 | 178 |
| 4 | 1972 | 175 | |
| 5 | 1978 | 173 | |
| 6 | Effects of television advertising on children | 1971 | 108 |
| 7 | 1972 | 81 | |
| 8 | Children's purchase requests and parental responses : results from a diary study | 1979 | 80 |
| 9 | What High-Tech Managers Need to Know About Brands | 1999 | 60 |
| 10 | 1989 | 49 | |
| 11 | Effects of Television Advertising on Consumer Socialization. | 1974 | 39 |
| 12 | Children's perceptions, explanations and judgments of television advertising : a further exploration | 1972 | 38 |
| 13 | Children's Attention to Television Advertising | 1971 | 37 |
| 14 | 1965 | 30 | |
| 15 | 1977 | 28 | |
| 16 | 1976 | 27 | |
| 17 | The Development of Consumer Information-Processing Skills: Integrating Cognitive Development and Family Interaction Theories | 1977 | 20 |
| 18 | Consumer Socialization in Different Settings: an International Perspective | 1987 | 17 |
| 19 | Children's Purchase Requests and Parental Yielding: a Cross-National Study | 1986 | 16 |
| 20 | How Children Learn to Buy: The Development of Consumer Information Processing | 1977 | 15 |
About Scott Ward
Scott Ward is a scholar working on Marketing, Gender Studies, Sociology and Political Science, Cultural Studies and Social Psychology, having authored 55 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (9 papers), Education, Sociology, Communication Studies (6 papers), Media, Gender, and Advertising (5 papers), Digital Marketing and Social Media (4 papers), Marketing and Advertising Strategies (3 papers), Child Development and Digital Technology (3 papers), Safety Warnings and Signage (2 papers) and Management and Marketing Education (2 papers). The work is most often cited by research in Marketing (1.0k citations), Gender Studies (364 citations), Organizational Behavior and Human Resource Management (202 citations), Literature and Literary Theory (206 citations) and Sociology and Political Science (657 citations). Scott Ward has collaborated with scholars based in United States and Brazil. Frequent co-authors include Daniel B. Wackman, Ellen Wartella, Thomas S. Robertson, James U. McNeal, Jonathan Goldstine, Ronald J. Faber, Hubert Gatignon, David Levinson, Michael L. Ray and Jack M. McLeod. Their work appears in journals such as Journal of Marketing, Journal of Advertising Research, Journal of Marketing Research, Communication Research and American Behavioral Scientist.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.