James U. McNeal

About

James U. McNeal is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, James U. McNeal has authored 48 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 12 papers in Sociology and Political Science and 12 papers in Gender Studies. Recurrent topics in James U. McNeal’s work include Consumer Behavior in Brand Consumption and Identification (14 papers), Media, Gender, and Advertising (12 papers) and Digital Marketing and Social Media (8 papers). James U. McNeal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Media, Gender, and Advertising (12 papers) and Digital Marketing and Social Media (8 papers). James U. McNeal collaborates with scholars based in United States, Hong Kong and China. James U. McNeal's co-authors include Mindy F. Ji, Kara Chan, Chyon‐Hwa Yeh, Scott Ward, Ellen Wartella, Daniel B. Wackman, Richard T. Hise, Rom J. Markin, Donald E. Stem and Stephen W. McDaniel and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of James U. McNeal i

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Fields of papers citing papers by James U. McNeal

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by James U. McNeal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by James U. McNeal. The network helps show where James U. McNeal may publish in the future.

Countries citing papers authored by James U. McNeal

Since Specialization

Citations

This map shows the geographic impact of James U. McNeal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by James U. McNeal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites James U. McNeal more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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