CB Bhattacharya
Impact in
- Marketing top 0.02%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
- Strategy and Management top 0.05%
- Corporate Social Responsibility Reporting
- Corporate Identity and Reputation
- Sustainable Supply Chain Management
Papers in
-
- Corporate Social Responsibility Reporting 34
- Corporate Identity and Reputation 9
- Marketing 32
- Environmental Sustainability in Business 20
- Consumer Behavior in Brand Consumption and Identification 16
- Co-authors
- Sankar Sen (30 shared papers)Xueming Luo (4 shared papers)Shuili Du (9 shared papers)Hayagreeva Rao (3 shared papers)Mary Ann Glynn (3 shared papers)Kimberly D. Elsbach (2 shared papers)Daniel Korschun (9 shared papers)Shuili Du (8 shared papers)
- Journals
- Journal of Marketing (6 papers)Journal of Public Policy & Marketing (4 papers)Journal of Business Ethics (3 papers)Journal of Business Research (2 papers)International Journal of Research in Marketing (2 papers)
- Partner nations
- United StatesGermanyFrance
In The Last Decade
CB Bhattacharya
67 papers receiving 12.7k citations
CB Bhattacharya's Hit Papers
Peers
Comparison fields: 5 of 115
- Marketing 8.2k
- Strategy and Management 7.9k
- Organizational Behavior and Human Resource Management 4.4k
- Information Systems and Management 1.7k
- Communication 983
Countries citing papers authored by CB Bhattacharya
This map shows the geographic impact of CB Bhattacharya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by CB Bhattacharya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites CB Bhattacharya more than expected).
Fields of papers citing papers by CB Bhattacharya
This network shows the impact of papers produced by CB Bhattacharya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by CB Bhattacharya. The network helps show where CB Bhattacharya may publish in the future.
Co-authors
The 25 scholars most cited alongside CB Bhattacharya, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 69 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies Hit paper breakdown → | 2003 | 2463 |
| 2 | Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication Hit paper breakdown → | 2010 | 1773 |
| 3 | Corporate Social Responsibility, Customer Satisfaction, and Market Value Hit paper breakdown → | 2006 | 1645 |
| 4 | Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives Hit paper breakdown → | 2004 | 1600 |
| 5 | Corporate Social Responsibility, Customer Satisfaction, and Market Value Hit paper breakdown → | 2006 | 1584 |
| 6 | Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members Hit paper breakdown → | 1995 | 803 |
| 7 | Using Corporate Social Responsibility to Win the War for Talent | 2008 | 478 |
| 8 | 2001 | 474 | |
| 9 | 1995 | 473 | |
| 10 | 2001 | 267 | |
| 11 | 1998 | 195 | |
| 12 | 2002 | 165 | |
| 13 | 2018 | 158 | |
| 14 | 2015 | 149 | |
| 15 | 2014 | 142 | |
| 16 | 2011 | 139 | |
| 17 | 2008 | 114 | |
| 18 | 1997 | 95 | |
| 19 | 2014 | 89 | |
| 20 | 2007 | 86 |
About CB Bhattacharya
CB Bhattacharya is a scholar working on Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management and Sociology and Political Science, having authored 69 papers that have together received 13.8k indexed citations. Recurring topics across this work include Corporate Social Responsibility Reporting (34 papers), Environmental Sustainability in Business (20 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Customer Service Quality and Loyalty (14 papers), Ethics in Business and Education (12 papers), Corporate Identity and Reputation (9 papers), Corporate Finance and Governance (5 papers) and Management and Organizational Studies (4 papers). The work is most often cited by research in Marketing (8.2k citations), Strategy and Management (7.9k citations), Organizational Behavior and Human Resource Management (4.4k citations), Information Systems and Management (1.7k citations) and Communication (983 citations). CB Bhattacharya has collaborated with scholars based in United States, Germany and France. Frequent co-authors include Sankar Sen, Xueming Luo, Shuili Du, Hayagreeva Rao, Mary Ann Glynn, Kimberly D. Elsbach, Daniel Korschun, Shuili Du, Diogo Hildebrand and Michael Neureiter. Their work appears in journals such as Journal of Marketing, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Business Research and International Journal of Research in Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.