Sanjeev Varshney
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Retail Behavior Studies 4
- Environmental Sustainability in Business 3
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- Technology Adoption and User Behaviour 5
- Co-authors
- Prashant Kumar (4 shared papers)Atul Arun Pathak (2 shared papers)Pingali Venugopal (3 shared papers)Masayuki Yoshida (1 shared paper)Balamurugan Annamalai (5 shared papers)Anita Goyal (2 shared papers)Anjali Varma Desai (1 shared paper)Anita Sengar (1 shared paper)
In The Last Decade
Sanjeev Varshney
22 papers receiving 439 citations
Sanjeev Varshney's Hit Papers
Peers
Comparison fields: 5 of 60
- Marketing 219
- Information Systems and Management 79
- Business and International Management 19
- Organizational Behavior and Human Resource Management 78
- Sociology and Political Science 260
Countries citing papers authored by Sanjeev Varshney
This map shows the geographic impact of Sanjeev Varshney's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sanjeev Varshney with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sanjeev Varshney more than expected).
Fields of papers citing papers by Sanjeev Varshney
This network shows the impact of papers produced by Sanjeev Varshney. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sanjeev Varshney. The network helps show where Sanjeev Varshney may publish in the future.
Co-authors
The 8 scholars most cited alongside Sanjeev Varshney, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 26 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The emergence of virtual influencers: a shift in the influencer marketing paradigm Hit paper breakdown → | 2023 | 100 |
| 2 | 2021 | 98 | |
| 3 | Luxury Goods Consumption: A Conceptual Framework Based on Literature Review | 2013 | 39 |
| 4 | 2012 | 29 | |
| 5 | 2023 | 27 | |
| 6 | 2020 | 22 | |
| 7 | 2022 | 21 | |
| 8 | 2023 | 21 | |
| 9 | 2017 | 18 | |
| 10 | 2025 | 15 | |
| 11 | 2014 | 14 | |
| 12 | 2024 | 12 | |
| 13 | Outshopping Behavior in a Small Indian Town: An Exploratory Study | 2006 | 9 |
| 14 | 2018 | 9 | |
| 15 | 2005 | 8 | |
| 16 | 2024 | 6 | |
| 17 | 2012 | 3 | |
| 18 | 2014 | 3 | |
| 19 | 2021 | 2 | |
| 20 | 2022 | 1 |
About Sanjeev Varshney
Sanjeev Varshney is a scholar working on Marketing, Information Systems and Management, Sociology and Political Science, Gender Studies and Communication, having authored 26 papers that have together received 460 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers), Technology Adoption and User Behaviour (5 papers), Consumer Retail Behavior Studies (4 papers), Customer Service Quality and Loyalty (3 papers), Environmental Sustainability in Business (3 papers), Sports, Gender, and Society (3 papers) and Social Media and Politics (2 papers). The work is most often cited by research in Marketing (219 citations), Information Systems and Management (79 citations), Business and International Management (19 citations), Organizational Behavior and Human Resource Management (78 citations) and Sociology and Political Science (260 citations). Sanjeev Varshney has collaborated with scholars based in India, Australia and Japan. Frequent co-authors include Prashant Kumar, Atul Arun Pathak, Pingali Venugopal, Masayuki Yoshida, Balamurugan Annamalai, Anita Goyal, Anjali Varma Desai and Anita Sengar. Their work appears in journals such as Journal of Consumer Marketing, International Journal of Consumer Studies, Young Consumers Insight and Ideas for Responsible Marketers, Journal of Consumer Behaviour and The International Journal of Entrepreneurship and Innovation.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.