Sanjeev Varshney

22 papers and 238 indexed citations i.

About

Sanjeev Varshney is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Sanjeev Varshney has authored 22 papers receiving a total of 238 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 12 papers in Sociology and Political Science and 5 papers in Gender Studies. Recurrent topics in Sanjeev Varshney’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (4 papers). Sanjeev Varshney is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (4 papers). Sanjeev Varshney collaborates with scholars based in India, Japan and Australia. Sanjeev Varshney's co-authors include Prashant Kumar, Pingali Venugopal, Masayuki Yoshida and Anita Goyal and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Consumer Marketing and International Journal of Consumer Studies.

In The Last Decade

Co-authorship network of co-authors of Sanjeev Varshney i

Fields of papers citing papers by Sanjeev Varshney

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Sanjeev Varshney. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Sanjeev Varshney may publish in the future.

Countries citing papers authored by Sanjeev Varshney

Since Specialization
Citations

This map shows the geographic impact of Sanjeev Varshney's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sanjeev Varshney with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sanjeev Varshney more than expected).

Rankless by CCL
2025