Anandakuttan B. Unnithan

17 papers and 339 indexed citations i.

About

Anandakuttan B. Unnithan is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Anandakuttan B. Unnithan has authored 17 papers receiving a total of 339 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Information Systems and Management. Recurrent topics in Anandakuttan B. Unnithan’s work include Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Anandakuttan B. Unnithan is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Anandakuttan B. Unnithan collaborates with scholars based in India, Puerto Rico and Canada. Anandakuttan B. Unnithan's co-authors include Justin Paul, Ajay Kumar, R. Sridharan, Nandakumar Mekoth, S. Sreejesh, Russell W. Belk and Michel Laroche and has published in prestigious journals such as Journal of Business Research, International Journal of Consumer Studies and Journal of Strategic Marketing.

In The Last Decade

Co-authorship network of co-authors of Anandakuttan B. Unnithan i

Fields of papers citing papers by Anandakuttan B. Unnithan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Anandakuttan B. Unnithan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anandakuttan B. Unnithan. The network helps show where Anandakuttan B. Unnithan may publish in the future.

Countries citing papers authored by Anandakuttan B. Unnithan

Since Specialization
Citations

This map shows the geographic impact of Anandakuttan B. Unnithan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anandakuttan B. Unnithan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anandakuttan B. Unnithan more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025