Anandakuttan B. Unnithan
About
Anandakuttan B. Unnithan is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management.
According to data from OpenAlex, Anandakuttan B. Unnithan has authored 17 papers receiving a total of 339 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Information Systems and Management. Recurrent topics in Anandakuttan B. Unnithan’s work include Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Anandakuttan B. Unnithan is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Anandakuttan B. Unnithan collaborates with scholars based in India, Puerto Rico and Canada. Anandakuttan B. Unnithan's co-authors include Justin Paul, Ajay Kumar, R. Sridharan, Nandakumar Mekoth, S. Sreejesh, Russell W. Belk and Michel Laroche and has published in prestigious journals such as Journal of Business Research, International Journal of Consumer Studies and Journal of Strategic Marketing.
In The Last Decade
Co-authorship network of co-authors of Anandakuttan B. Unnithan i
Fields of papers citing papers by Anandakuttan B. Unnithan
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Anandakuttan B. Unnithan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Anandakuttan B. Unnithan may publish in the future.
Countries citing papers authored by Anandakuttan B. Unnithan
Since SpecializationCitations
This map shows the geographic impact of Anandakuttan B. Unnithan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anandakuttan B. Unnithan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anandakuttan B. Unnithan more than expected).
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by Koichi Shibuya Breakdown of academic impact, for papers by Kensuke Uemura Breakdown of academic impact, for papers by Uwe Böttcher Breakdown of academic impact, for papers by Jack Newman Breakdown of academic impact, for papers by Charithani B. Keragala Breakdown of academic impact, for papers by Javier Osatnik Breakdown of academic impact, for papers by S. Erhard Breakdown of academic impact, for papers by M Haidvogl