Sojung Kim

20 papers and 307 indexed citations i.

Sojung Kim is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Sojung Kim has authored 20 papers receiving a total of 307 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Sociology and Political Science and 3 papers in Strategy and Management. Recurrent topics in Sojung Kim’s work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Perception and Purchasing Behavior (4 papers). Sojung Kim is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Perception and Purchasing Behavior (4 papers). Sojung Kim collaborates with scholars based in United States, South Korea and Hong Kong. Sojung Kim's co-authors include Matthew S. Eastin, Sejung Marina Choi, Nam‐Hyun Um, Yujin Jeong, Mark Yi‐Cheon Yim, Tim Minshall, Lucy Atkinson, Nan Xu, Jong‐Min Kim and Jinhee Kim and has published in prestigious journals such as Psychology and Marketing, Journal of Product & Brand Management and Journal of Broadcasting & Electronic Media.