Mamun Ala

2 papers and 268 indexed citations i.

Mamun Ala is a scholar working on Sociology and Political Science, Information Systems and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mamun Ala has authored 2 papers receiving a total of 268 indexed citations (citations by other indexed papers that have themselves been cited), including 1 paper in Sociology and Political Science, 1 paper in Information Systems and 1 paper in Organizational Behavior and Human Resource Management. Recurrent topics in Mamun Ala’s work include Digital Marketing and Social Media (1 paper), Customer Service Quality and Loyalty (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). Mamun Ala is often cited by papers focused on Digital Marketing and Social Media (1 paper), Customer Service Quality and Loyalty (1 paper) and Consumer Behavior in Brand Consumption and Identification (1 paper). Mamun Ala collaborates with scholars based in Australia, Germany and India. Mamun Ala's co-authors include Weng Marc Lim, Tareq Rasul, Satish Kumar, Andreas Kaplan, Julia Chen, Francesca Pucciarelli and Luiz Carlos Di Sério and has published in prestigious journals such as Journal of Business Research and Cambridge University Press eBooks.