Sandra E. Moriarty
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 11
- Marketing and Advertising Strategies 7
- Consumer Behavior in Brand Consumption and Identification 4
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- Digital Marketing and Social Media 5
- Co-authors
- Tom Duncan (6 shared papers)John Burnett (3 shared papers)William D. Wells (4 shared papers)J. Feely (1 shared paper)Gina M. Garramone (1 shared paper)Thomas Duncan (1 shared paper)Nancy Mitchell (2 shared papers)Paul Messaris (1 shared paper)
- Journals
- Journal of Visual Literacy (4 papers)Journal of Marketing (2 papers)The Journal of Creative Behavior (2 papers)Australasian Marketing Journal (AMJ) (1 paper)Journal of Applied Psychology (1 paper)
- Partner nations
- United StatesIreland
In The Last Decade
Sandra E. Moriarty
54 papers receiving 1.9k citations
Sandra E. Moriarty's Hit Papers
Peers
Comparison fields: 5 of 118
- Marketing 1.2k
- Organizational Behavior and Human Resource Management 585
- Communication 323
- Strategy and Management 554
- Information Systems and Management 226
Countries citing papers authored by Sandra E. Moriarty
This map shows the geographic impact of Sandra E. Moriarty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sandra E. Moriarty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sandra E. Moriarty more than expected).
Fields of papers citing papers by Sandra E. Moriarty
This network shows the impact of papers produced by Sandra E. Moriarty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sandra E. Moriarty. The network helps show where Sandra E. Moriarty may publish in the future.
Co-authors
The 17 scholars most cited alongside Sandra E. Moriarty, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 61 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | A Communication-Based Marketing Model for Managing Relationships Hit paper breakdown → | 1998 | 807 |
| 2 | 1998 | 334 | |
| 3 | Driving brand value : using integrated marketing to manage profitable stakeholder relationships | 1997 | 153 |
| 4 | Advertising: Principles & Practice | 1989 | 143 |
| 5 | Creative advertising: Theory and practice | 1986 | 77 |
| 6 | 1990 | 76 | |
| 7 | 1996 | 58 | |
| 8 | 1987 | 57 | |
| 9 | 1991 | 55 | |
| 10 | 1994 | 49 | |
| 11 | 1986 | 36 | |
| 12 | Introduction to marketing communication : an integrated approach | 1997 | 35 |
| 13 | 1994 | 33 | |
| 14 | 1991 | 33 | |
| 15 | 2002 | 32 | |
| 16 | Advertising & IMC: Principles and Practice | 2011 | 28 |
| 17 | 1984 | 22 | |
| 18 | 2015 | 21 | |
| 19 | Advertising & IMC : principles & practice | 2015 | 20 |
| 20 | 2004 | 20 |
About Sandra E. Moriarty
Sandra E. Moriarty is a scholar working on Marketing, Sociology and Political Science, Communication, Literature and Literary Theory and Visual Arts and Performing Arts, having authored 61 papers that have together received 2.3k indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (7 papers), Digital Marketing and Social Media (5 papers), Media, Gender, and Advertising (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Media and Visual Art (3 papers), Visual Culture and Art Theory (3 papers), Corporate Identity and Reputation (3 papers) and Creativity in Education and Neuroscience (3 papers). The work is most often cited by research in Marketing (1.2k citations), Organizational Behavior and Human Resource Management (585 citations), Communication (323 citations), Strategy and Management (554 citations) and Information Systems and Management (226 citations). Sandra E. Moriarty has collaborated with scholars based in United States and Ireland. Frequent co-authors include Tom Duncan, John Burnett, William D. Wells, J. Feely, Gina M. Garramone, Thomas Duncan, Nancy Mitchell, Paul Messaris, D. John Shaw and Don E. Schultz. Their work appears in journals such as Journal of Visual Literacy, Journal of Marketing, The Journal of Creative Behavior, Australasian Marketing Journal (AMJ) and Journal of Applied Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.