Ronald E. Taylor
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Gender Studies top 10%
- Media, Gender, and Advertising
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 5
- Marketing and Advertising Strategies 2
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- Business Law and Ethics 4
- Co-authors
- Eric Haley (3 shared papers)Mariea Grubbs Hoy (1 shared paper)Taejun Lee (2 shared papers)Margaret A. Morrison (3 shared papers)Kim Bartel Sheehan (2 shared papers)Lei Wu (1 shared paper)Joyce M. Wolburg (2 shared papers)Sejin Park (1 shared paper)
- Journals
- American Journal of Infection Control (2 papers)Journal of Advertising (2 papers)Armed Forces & Society (1 paper)Journal of Current Issues & Research in Advertising (1 paper)Journal of Applied Communication Research (1 paper)
- Partner nations
- United States
In The Last Decade
Ronald E. Taylor
19 papers receiving 352 citations
Peers
Comparison fields: 5 of 65
- Marketing 208
- Gender Studies 72
- Tourism, Leisure and Hospitality Management 10
- Communication 46
- Applied Psychology 25
Countries citing papers authored by Ronald E. Taylor
This map shows the geographic impact of Ronald E. Taylor's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ronald E. Taylor with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ronald E. Taylor more than expected).
Fields of papers citing papers by Ronald E. Taylor
This network shows the impact of papers produced by Ronald E. Taylor. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ronald E. Taylor. The network helps show where Ronald E. Taylor may publish in the future.
Co-authors
The 8 scholars most cited alongside Ronald E. Taylor, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 100 | |
| 2 | 1996 | 98 | |
| 3 | 2002 | 60 | |
| 4 | 2011 | 36 | |
| 5 | 2011 | 35 | |
| 6 | 2014 | 20 | |
| 7 | 2013 | 18 | |
| 8 | 1995 | 10 | |
| 9 | 2015 | 7 | |
| 10 | 2016 | 6 | |
| 11 | Messages of Individualism in French, Spanish, and American Television Advertising | 1998 | 4 |
| 12 | 2016 | 4 | |
| 13 | 1997 | 3 | |
| 14 | 1997 | 2 | |
| 15 | 2015 | 1 | |
| 16 | 1990 | 1 | |
| 17 | 2012 | 1 | |
| 18 | 2014 | 1 | |
| 19 | Undesirable Practice: A Cultural History of Lawyers and Advertising | 1983 | 1 |
| 20 | 2001 | 0 |
About Ronald E. Taylor
Ronald E. Taylor is a scholar working on Marketing, Accounting, Communication, Management of Technology and Innovation and Gender Studies, having authored 21 papers that have together received 408 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Business Law and Ethics (4 papers), Management and Marketing Education (3 papers), Customer Service Quality and Loyalty (3 papers), Media, Gender, and Advertising (3 papers), Digital Marketing and Social Media (2 papers), Public Relations and Crisis Communication (2 papers) and Marketing and Advertising Strategies (2 papers). The work is most often cited by research in Marketing (208 citations), Gender Studies (72 citations), Tourism, Leisure and Hospitality Management (10 citations), Communication (46 citations) and Applied Psychology (25 citations). Ronald E. Taylor has collaborated with scholars based in United States. Frequent co-authors include Eric Haley, Mariea Grubbs Hoy, Taejun Lee, Margaret A. Morrison, Kim Bartel Sheehan, Lei Wu, Joyce M. Wolburg and Sejin Park. Their work appears in journals such as American Journal of Infection Control, Journal of Advertising, Armed Forces & Society, Journal of Current Issues & Research in Advertising and Journal of Applied Communication Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.