Tao Deng
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Behavior in Brand Consumption and Identification 8
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- Digital Marketing and Social Media 4
- Impact of Technology on Adolescents 3
- Co-authors
- Shu‐Chuan Chu (3 shared papers)Hong Cheng (1 shared paper)Juan Mundel (4 shared papers)Jean M. Grow (4 shared papers)Anastasia Kononova (1 shared paper)Hao Qi (1 shared paper)Prabu David (1 shared paper)Jingbo Meng (1 shared paper)
- Journals
- Behaviour and Information Technology (1 paper)Journal of Marketing Communications (1 paper)The Asia-Pacific Education Researcher (1 paper)Journal of Current Issues & Research in Advertising (1 paper)International Journal of Advertising (1 paper)
- Partner nations
- United StatesChinaMacao
In The Last Decade
Tao Deng
18 papers receiving 472 citations
Peers
Comparison fields: 5 of 77
- Marketing 135
- Information Systems and Management 76
- Sociology and Political Science 316
- Communication 49
- Applied Psychology 29
Countries citing papers authored by Tao Deng
This map shows the geographic impact of Tao Deng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tao Deng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tao Deng more than expected).
Fields of papers citing papers by Tao Deng
This network shows the impact of papers produced by Tao Deng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tao Deng. The network helps show where Tao Deng may publish in the future.
Co-authors
The 25 scholars most cited alongside Tao Deng, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 151 | |
| 2 | 2018 | 140 | |
| 3 | 2022 | 67 | |
| 4 | 2020 | 38 | |
| 5 | 2014 | 22 | |
| 6 | 2020 | 16 | |
| 7 | 2020 | 11 | |
| 8 | 2023 | 11 | |
| 9 | 2022 | 7 | |
| 10 | Tokens in A Man’s World: Women in Creative Advertising Departments | 2015 | 7 |
| 11 | 2018 | 6 | |
| 12 | 2022 | 4 | |
| 13 | 2025 | 2 | |
| 14 | 2022 | 2 | |
| 15 | 2025 | 2 | |
| 16 | 2024 | 1 | |
| 17 | An Exploration on Influential Factors of Teacher Professional Collaboration | 2008 | 1 |
| 18 | A Review on the Research of Teachers Professional Collaboration in Western Countries | 2007 | 1 |
| 19 | 2021 | 0 | |
| 20 | 2023 | 0 |
About Tao Deng
Tao Deng is a scholar working on Marketing, Sociology and Political Science, Gender Studies, Communication and Urban Studies, having authored 20 papers that have together received 489 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (8 papers), Media, Gender, and Advertising (5 papers), Digital Marketing and Social Media (4 papers), Impact of Technology on Adolescents (3 papers), Gender Diversity and Inequality (3 papers), Behavioral Health and Interventions (2 papers), Higher Education and Teaching Methods (2 papers) and Gender, Feminism, and Media (2 papers). The work is most often cited by research in Marketing (135 citations), Information Systems and Management (76 citations), Sociology and Political Science (316 citations), Communication (49 citations) and Applied Psychology (29 citations). Tao Deng has collaborated with scholars based in United States, China and Macao. Frequent co-authors include Shu‐Chuan Chu, Hong Cheng, Juan Mundel, Jean M. Grow, Anastasia Kononova, Hao Qi, Prabu David, Jingbo Meng, Wei Peng and Shaheen Kanthawala. Their work appears in journals such as Behaviour and Information Technology, Journal of Marketing Communications, The Asia-Pacific Education Researcher, Journal of Current Issues & Research in Advertising and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.