Gerard Prendergast

98 papers and 3.0k indexed citations i.

About

Gerard Prendergast is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Gerard Prendergast has authored 98 papers receiving a total of 3.0k indexed citations (citations by other indexed papers that have themselves been cited), including 58 papers in Marketing, 32 papers in Sociology and Political Science and 16 papers in Strategy and Management. Recurrent topics in Gerard Prendergast’s work include Consumer Behavior in Brand Consumption and Identification (48 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (12 papers). Gerard Prendergast is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (48 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (12 papers). Gerard Prendergast collaborates with scholars based in Hong Kong, United Kingdom and New Zealand. Gerard Prendergast's co-authors include Ian Phau, Kara Chan, Alex S.L. Tsang, Norman E. Marr, Edmund R. Thompson, Leyland Pitt, Douglas West, Cameron Lawrence, Alice Grønhøj and Tino Bech‐Larsen and has published in prestigious journals such as Personality and Individual Differences, European Journal of Marketing and Journal of Advertising.

In The Last Decade

Co-authorship network of co-authors of Gerard Prendergast i

Fields of papers citing papers by Gerard Prendergast

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gerard Prendergast. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerard Prendergast. The network helps show where Gerard Prendergast may publish in the future.

Countries citing papers authored by Gerard Prendergast

Since Specialization
Citations

This map shows the geographic impact of Gerard Prendergast's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerard Prendergast with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerard Prendergast more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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