Brigitte Naderer
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Applied Psychology top 2%
- Behavioral Health and Interventions
Papers in
- Marketing 33
- Consumer Behavior in Brand Consumption and Identification 30
-
- Media Influence and Health 21
- Co-authors
- Franziska Marquart (4 shared papers)Jörg Matthes (37 shared papers)Desirée Schmuck (6 shared papers)Alice Binder (13 shared papers)Sabine A Einwiller (2 shared papers)S Schäfer (1 shared paper)Liselot Hudders (2 shared papers)Steffi De Jans (2 shared papers)
- Journals
- International Journal of Advertising (13 papers)Communications (5 papers)Appetite (4 papers)Journal of Children and Media (3 papers)Environmental Communication (3 papers)
- Partner nations
- AustriaGermanyNetherlands
In The Last Decade
Brigitte Naderer
67 papers receiving 2.8k citations
Brigitte Naderer's Hit Papers
Peers
Comparison fields: 5 of 129
- Marketing 1.2k
- Applied Psychology 207
- Communication 324
- Information Systems and Management 257
- Literature and Literary Theory 417
Countries citing papers authored by Brigitte Naderer
This map shows the geographic impact of Brigitte Naderer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brigitte Naderer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brigitte Naderer more than expected).
Fields of papers citing papers by Brigitte Naderer
This network shows the impact of papers produced by Brigitte Naderer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brigitte Naderer. The network helps show where Brigitte Naderer may publish in the future.
Co-authors
The 25 scholars most cited alongside Brigitte Naderer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 70 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Communication and Persuasion: Central and Peripheral Routes to Attitude Change Hit paper breakdown → | 2015 | 1169 |
| 2 | Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising Hit paper breakdown → | 2018 | 344 |
| 3 | 2019 | 156 | |
| 4 | 2017 | 88 | |
| 5 | 2015 | 83 | |
| 6 | 2021 | 78 | |
| 7 | 2021 | 67 | |
| 8 | 2015 | 63 | |
| 9 | 2018 | 48 | |
| 10 | 2016 | 47 | |
| 11 | 2017 | 46 | |
| 12 | 2017 | 39 | |
| 13 | 2021 | 37 | |
| 14 | 2015 | 35 | |
| 15 | 2022 | 35 | |
| 16 | 2017 | 33 | |
| 17 | 2021 | 28 | |
| 18 | 2022 | 28 | |
| 19 | 2024 | 28 | |
| 20 | 2022 | 27 |
About Brigitte Naderer
Brigitte Naderer is a scholar working on Marketing, Literature and Literary Theory, Gender Studies, Sociology and Political Science and Communication, having authored 70 papers that have together received 3.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (30 papers), Media Influence and Health (21 papers), Digital Marketing and Social Media (17 papers), Media, Gender, and Advertising (11 papers), Impact of Technology on Adolescents (8 papers), Child Development and Digital Technology (7 papers), Obesity, Physical Activity, Diet (7 papers) and Social Media and Politics (6 papers). The work is most often cited by research in Marketing (1.2k citations), Applied Psychology (207 citations), Communication (324 citations), Information Systems and Management (257 citations) and Literature and Literary Theory (417 citations). Brigitte Naderer has collaborated with scholars based in Austria, Germany and Netherlands. Frequent co-authors include Franziska Marquart, Jörg Matthes, Desirée Schmuck, Alice Binder, Sabine A Einwiller, S Schäfer, Liselot Hudders, Steffi De Jans, Kathrin Karsay and Patrick Zeller. Their work appears in journals such as International Journal of Advertising, Communications, Appetite, Journal of Children and Media and Environmental Communication.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.